Software as a service (SaaS) is an innovative business model. In the case of a SaaS company, the software is deployed directly to the consumer, and usage is billed on a subscription basis, normally monthly. This model is categorized by the software itself, and so it could apply to companies of different … Read more
No matter what, the quality of your marketing efforts directly influences your company. You can have the best product in the world, but if no one knows about it, does it make a difference? Marketing is an essential aspect to any business, especially for SaaS companies. It helps build brand recognition, create … Read more
SaaS is a newer business model compared to other businesses and traditional software companies. Traditional companies have to build an entire infrastructure, including data centers, databases, security, multiple redundant networks, etc. Customers visit these websites and have to either pay to download or choose other services along with it. If you’re a … Read more
Benchmarking compares performance metrics and is commonly used to provide the logic behind targets and measure success. Those targets are less meaningful in the absence of benchmarks. Overly ambitious targets can also be made more realistic by looking at what is going on elsewhere. When deciding how to benchmark their business, SaaS … Read more
“Search Engine Optimization” is one of the most important tools for online marketing strategy. You can improve your rankings in search results using SEO. Often, the research and organization required to target the right keywords can be time-consuming and not very effective. And that precisely is where the SEO management software comes … Read more
Over the next few years, studies have predicted that Saas (software-as-a-service) will grow the number of platforms used by many businesses. To sustain this growth and take advantage of many new SaaS startups and services have been rising. In five recent years – 1,400 SaaS companies and brands have been launched. With … Read more
SaaS or Service as a Software is becoming the fastest growing industry in the world. Many entrepreneurs and businesses want to be a part of this industry by either creating a new SaaS product, investing in the existing SaaS products, or simply acquiring it. But creating a SaaS product is easier said … Read more
You have spent quite a few weeks, months, and even years building your SaaS product. Invested a lot of time and money in the product, and now you’re wondering. How to get traction for your SaaS product? How can you get the 100 first-paying customers? There are many customer acquisition channels that … Read more
Every business plan has the same components, but a SaaS business plan should pay special attention to customer acquisition (i.e. marketing) and the financial strategy. Business plans contain elements specific to the sort of business, thus in the instance of a SaaS company, you’ll want to list all of your requirements and … Read more
If you’re trying to raise funds for your business, an impressive pitch deck is an essential part of your fundraising toolkit. A good pitch deck grabs potential investors’ attention and engages them in a conversation about your business, and at last mostly leads to an investment. Remember that an investor’s first impression … Read more