SaaS is a newer business model compared to other businesses and traditional software companies. Traditional companies have to build an entire infrastructure, including data centers, databases, security, multiple redundant networks, etc. Customers visit these websites and have to either pay to download or choose other services along with it.
If you’re a new SaaS provider in the market and want to spread the word about your products, digital marketing is the best way to market your products, and one of the best ways to do that is through email marketing.
Email marketing is an excellent way of getting people to click and subscribe to your subscription service if you have set up one. They are also a great return on investment and also from brand value. If you’re good at marketing, the chances are that almost 49% of customers would love to hear what your business has to offer.
Top Email Marketing Software
Mailchimp is one of the best email marketing software because it includes all the features most businesses need without overly complicating or confusing features. Companies can schedule campaigns, A/B test copy, and receive reports on open rates, click-through rates, unsubscribe rates, and other metrics.
Furthermore, it offers the most generous free-forever plans of any software out there. Its free plan allows you to have up to 2,000 contacts and send 10,000 emails per month. Its platform is one of the most user-friendly, with drag-and-drop features that allow you to customize your emails.
SendX is one of the best options for anyone looking for a way to monetize their emails and create a business. If you are involved in a SaaS business, you probably know plenty of marketing aspects you need to take off.
You will need a strong email drip campaign, lead generation, etc., especially during the initial stages. SendX is the best option because it offers the best features for sending unlimited emails with a high delivery rate.
SendX also includes a simple user interface and tutorials to help you better understand and use the software. It is a good alternative if you don’t want to use Mailchimp because it has all the features that you need to get your SaaS business online.
3. Active Campaign
Active Campaign is another excellent platform for a SaaS business. It is a full-fledged email automation software designed specifically for online marketing. With this software, you can effectively segregate your users and enjoy an excellent user interface.
With the simple user interface, you can learn more about the various features and aspects while saving money once you subscribe to the software.
Mailerlite helps you create good content that gets the returns you need. It is suitable for a SaaS business because it has a high lead generation flow that brings the customer closer to your software, unlike any other.
Mailerlite has a fantastic feature for signing up customers, and the automated workflow allows you to grow and build your email list. It is also a dashboard to tailor your content to understand user behavior better and improve campaign performance.
Automizy is also a great email marketing software for a new SaaS business. It offers many features like split testing, automation, personalization, and more. It gets inside the customer’s head and provides actionable insights to work.
Moreover, it gives you access to some of the best email automation tools. You will be able to send emails at regular intervals without worrying about whether or not the customer will open them because it only targets those who have a higher chance of clicking.
AWeber is another excellent software that you can use to send emails to your SaaS business’s potential customers. This powerful analytics tool provides you with all of the necessary feedback from your email campaigns, allowing you to drive the insights from them effectively.
Moreover, it can be effectively incorporated to provide an advantage over the competition. You can get the best insights if you compare AWeber and Mailchimp.
ConvertKit is an excellent alternative to Mailchimp because it has all the same features but in a more organized and cost-effective package. Several significant software updates for content, marketing automation that can be quickly implemented, tag-based processes, and no charge for duplicate customers are available.
Precisely the kind of features you would want in SaaS software. Another great feature of this software is the affordable pricing. You can send an email “blast” to all of your customers at once for a surprisingly low cost.
8. Constant Contact
Constant Contact includes all essential features you would expect from an email marketing platform. As a new SaaS company, you’re still trying to find your footing in email marketing campaigns and techniques, and Constant Contact does the work for you.
It enables you to create effective campaigns by utilizing robust templates to edit and design to achieve the desired results appropriately.
SendinBlue is a complete SMS and email marketing solution for SaaS companies and one of Europe’s fastest-growing email marketing platforms. It’s easy to use and comes with excellent tools for creating interesting emails.
The editor has a simple drag-and-drop interface which is ideal for people new to email marketing. This software includes marketing automation tools for beginners that allow users to send transactional emails, create workflows for automated follow-up emails, and segment users. It also helps you figure out the best time to send newsletters by utilizing AI-based algorithms to ensure better email delivery.
Drip is an excellent software for enterprise email marketing, SaaS e-commerce bloggers, and marketers. It provides various tools for simple marketing automation, an automated sales funnel, and personalization.
Moreover, you can integrate the platform with popular website builders like WordPress and WooCommerce. As a result, you can easily add pop-ups and registration form redirects to your website, attracting new leads.
Drip competes with the services like Campaign Monitor. Its clever marketing automation and email segmentation tools, split testing features, a list group, and a workflow builder with visual automation are the reasons for this. The features like Webinars, automation training, in-depth courses, free guides, and documentation are also included.
If your team is sending outreach to start conversations with leads or prospects, you should know how quickly your team responds to your emails. This is where EmailAnalytics comes into the game. The email response time is a significant KPI for sales and customer service teams. The vendor that responds first receives 35-50% of all sales.
On average, EmailAnalytics customers have a 42.5% faster response time than non-EmailAnalytics customers. So if you want to measure your team’s email activity, monitor email response time, and improve it across your team, you should check out EmailAnalytics.
The daily, monthly, and weekly email reports make it extremely easy for managers to monitor their teams’ email activity and workload.
Email Marketing Tools – Definitely Worth It!
SaaS businesses have to excel at email marketing from the start. The reason is that their entire business is based online, and hence the customers will be redirected to their cloud-based site to subscribe by clicking on the link.
No intermediary or anyone else is responsible for the business’s email marketing success other than the owners. The email marketing software mentioned in this guide are some of the best to get started and send out emails effectively to your SaaS business’ potential customers.