Your SaaS business is faring well, and your investors are happy. Your sales team is signing new clients every month, and you have $500 thousand in monthly billings. You’re thinking that you’ll soon become a unicorn (a company with a valuation of more than one billion dollars), but the party might come … Read more
The Rule of 40. It may sound like some ancient code, but it is actually the formula that helps SaaS companies understand their growth and scalability. The term rule of 40 was coined by two venture capitalists, Fred Wilson and Brad Feld, in 2015. It has continued to be used by organizations … Read more
Organic traffic is an absolutely critical source of growth for most SaaS companies. It’s essentially the “free” traffic source compared to other acquisition channels like paid ads. That being said, driving organic traffic isn’t easy—or simply for that matter. In fact, it can be incredibly complicated and time-consuming—but well worth it. Let’s … Read more
Starting a small business is hard work, requiring a lot of knowledge. You need to know the ins and outs of things like marketing, sales, accounting, and human resources. The secret to success lies in the ability to stay organized; this helps you manage your time, be more strategic, and collaborate with … Read more
If you’re interested in entering the extremely lucrative SaaS market, it might be a good idea to learn about the biggest and most successful companies in this industry. Here’s our list of the top 10 most successful SaaS companies (not ranked by revenue) and some details about how they got there. 1. … Read more
SaaS companies are typically based on recurring revenue models, meaning that the money they get in from different customers doesn’t come in all at once. Instead, it comes in little by little over time as those customers pay for their subscription or use of a service. That can make accounting for revenue … Read more
Over a couple of decades, technology has become essential. From households to businesses, technology plays an important role. With a good internet connection and up-to-date smart devices, people can access anything from anywhere in the world. Software as a Service is provided to the clients over a cloud server. As a result, … Read more
SaaS Gross Margin Definition Gross margin is the difference between what you pay for a product or service and what you charge for it. It’s expressed as a percentage of revenue, so it tells you how much profit there is in relation to each dollar of sales. To calculate your gross margin, … Read more
Sales is always a hot topic in business. After all, you wouldn’t be able to grow your company or make any money without sales. The general rule of thumb is that the higher your revenue grows, the more sales you’ll need to support it. This can lead small businesses to struggle on … Read more
SaaS is a software category that delivers services to its users in the cloud. This category has exploded over the past decade and has become one of the biggest markets for technology companies. The B2B SaaS market has grown rapidly as more businesses have realized how faster and more efficiently they can … Read more
In today’s fast-paced world, software as a service (SaaS) is king. From Google Docs to Slack, SaaS companies are taking over the IT sector. These companies have some of the best customer lifecycle management out there. But how do you manage your online marketing when it comes to SaaS products? Well, that’s … Read more