Moment of truth (MOT) is a concept in marketing that refers to the instant when a customer decides whether or not to buy a product. It can also be referred to as the point of purchase. The term was originally used by retailers and wholesalers but has since been adopted by many … Read more
In business, loyalty is often defined as a relationship between a customer and a brand. Most businesses aim to develop and maintain loyal customers who continue buying their products or services over time. A customer who buys from the same company repeatedly over time can be considered loyal to that company. A … Read more
PQLs are not something you see every day in your marketing. However, if you’re new to this term and wondering what PQL is exactly and how it can benefit your business, we’re here to tell you! What is a Product Qualified Lead (PQL)? A PQL is a customer who has demonstrated an … Read more
You might have heard of the SaaS Fish Model, but what do you know about it? And how can knowing the model help you market your product or service? In short, the fish model visualizes how a software company can transition to become a SaaS company. The Fish Model is a tool … Read more
Your SaaS business is faring well, and your investors are happy. Your sales team is signing new clients every month, and you have $500 thousand in monthly billings. You’re thinking that you’ll soon become a unicorn (a company with a valuation of more than one billion dollars), but the party might come … Read more
The Rule of 40. It may sound like some ancient code, but it is actually the formula that helps SaaS companies understand their growth and scalability. The term rule of 40 was coined by two venture capitalists, Fred Wilson and Brad Feld, in 2015. It has continued to be used by organizations … Read more
Organic traffic is an absolutely critical source of growth for most SaaS companies. It’s essentially the “free” traffic source compared to other acquisition channels like paid ads. That being said, driving organic traffic isn’t easy—or simply for that matter. In fact, it can be incredibly complicated and time-consuming—but well worth it. That … Read more
If you’re interested in entering the extremely lucrative SaaS market, it might be a good idea to learn about the biggest and most successful companies in this industry. Here’s our list of the top 10 most successful SaaS companies (not ranked by revenue) and some details about how they got there. 1. … Read more
SaaS companies are typically based on recurring revenue models, meaning that the money they get in from different customers doesn’t come in all at once. Instead, it comes in little by little over time as those customers pay for their subscription or use of a service. That can make accounting for revenue … Read more
SaaS Gross Margin Definition Gross margin is the difference between what you pay for a product or service and what you charge for it. It’s expressed as a percentage of revenue, so it tells you how much profit there is in relation to each dollar of sales. To calculate your gross margin, … Read more