Guide to SaaS Pricing Models and Strategies

Guide to SaaS Pricing Models

Introduction Businesses, whether small or big, choose SaaS over traditional software delivery methods mainly because of low initial costs and the flexibility SaaS model offers. Aside from these, more and more businesses in different parts of the world are investing in SaaS models because these offer scalability, integration, and usability. These features … Read more

SaaS Finance Terminologies: Acronyms of the Trade

Acronyms of the Trade

Introduction Many users find SaaS terminology confusing at first, especially people new to cloud technologies. Understanding SaaS terminology is essential in building a solid SaaS strategy or buying SaaS services.  Below we outline all of the important terminologies and acronyms related to SaaS and provide a brief overview of each. Some of … Read more

Guide to Churn and Tips to Reducing it?

Churn Churn is the enemy of any subscription company. In a general definition, churn is the number or percentage of subscribers to a service that discontinue their subscription to that service in a given time period. In order for a company to expand its clients base, its growth rate (number of new … Read more

Customer Lifetime Value

life cycle

Customer Lifetime Value LTV What is it? How to calculate it? What is LTV? Customer Lifetime Value, usually referred as LTV (sometimes as CLTV or CLV) measures the profit your business makes from any given customer. The purpose of the customer lifetime value metric is to assess the financial value of each … Read more