Your SaaS business is faring well, and your investors are happy. Your sales team is signing new clients every month, and you have $500 thousand in monthly billings. You’re thinking that you’ll soon become a unicorn (a company with a valuation of more than one billion dollars), but the party might come … Read more
The Rule of 40. It may sound like some ancient code, but it is actually the formula that helps SaaS companies understand their growth and scalability. The term rule of 40 was coined by two venture capitalists, Fred Wilson and Brad Feld, in 2015. It has continued to be used by organizations … Read more
Organic traffic is an absolutely critical source of growth for most SaaS companies. It’s essentially the “free” traffic source compared to other acquisition channels like paid ads. That being said, driving organic traffic isn’t easy—or simply for that matter. In fact, it can be incredibly complicated and time-consuming—but well worth it. Let’s … Read more
If you’re interested in entering the extremely lucrative SaaS market, it might be a good idea to learn about the biggest and most successful companies in this industry. Here’s our list of the top 10 most successful SaaS companies (not ranked by revenue) and some details about how they got there. 1. … Read more
SaaS companies are typically based on recurring revenue models, meaning that the money they get in from different customers doesn’t come in all at once. Instead, it comes in little by little over time as those customers pay for their subscription or use of a service. That can make accounting for revenue … Read more
SaaS Gross Margin Definition Gross margin is the difference between what you pay for a product or service and what you charge for it. It’s expressed as a percentage of revenue, so it tells you how much profit there is in relation to each dollar of sales. To calculate your gross margin, … Read more
More than 90% of businesses that start with a subscription-based product fail. This is primarily because they don’t have a strong retention strategy in place. Don’t be one of them. We have listed 20 tips to raise your SaaS conversion rates and keep your customers happy. What is a SaaS Conversion Rate? … Read more
For the longest time, there’s been little education about the different types of SaaS business models. There are a few more marketing terms thrown around that make things more complex when they’re really fairly simple. We want to address the confusion and present an unbiased comparison of SaaS business models for anyone … Read more
Revenue streams have become a core factor in business growth. While the main revenue stream is undoubtedly sales, numerous other methods can be used to enhance and supplement the primary source of revenue. What are Revenue Streams? The revenue streams for SaaS businesses are similar to the revenue streams for any business. … Read more
Starting a new business has its own set of challenges, especially if you choose to begin your business journey in the IT industry. In such a competitive and saturated industry, few things can give you an advantage over others. One of the ways to get an edge over others in the IT … Read more
Any modern business needs to have an automated billing system. It is efficient, consistent, and reliable. Most industries are utilizing this efficient billing system nowadays. But many businesses still use the outdated traditional billing system, which results in suboptimal management of billing functions. Such mismanagement can be pretty problematic for the business. … Read more