
Category: SaaS Financials and Metrics


Monthly Recurring Revenue

In Conclusion Now that you know how to compute for the customer acquisition …
Customer Acquisition Cost

Months to Recover CAC

We are proud to announce that we have just published our latest book, …
The Essential SaaS Metrics Guide

When it comes to measuring subscription businesses, unit economics is crucial. Miscalculating or …
Common Ways of Miscalculating and Misinterpreting SaaS unit Economics

When it comes to B2B SaaS sales cycles, it’s never easy to know …
Benchmark for B2B SaaS sales cycles

You probably know tons of different SaaS and subscription metrics, and you probably …
The Right SaaS Metrics for Each Stage of Your Company

If you’re just getting started to acquire your very first customers, churn may not …
Effective Tactics to Reduce SaaS Churn

Terms like revenue, billing, collections, bookings are often used interchangeably and although interrelated, …
Bookings vs Revenues vs Billings
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