Customer reviews are every company’s bread and butter, particularly in the case of a SaaS Industry. You’re wondering why? Well, SaaS is not accepted by whim – and other offers to a lesser degree. Until decisions are made, they are carefully monitored, studied online, and flipped over and over again.
In reality, about 81% of software companies are first conducting online research and producing a list of competitive products. 66% of these also find that online reviews have considerable effects upon their decision to purchase and, ultimately (if anything), contact the service provider.
Review platforms can be excellent SaaS marketing tools. They allow you to build trust and hope to grow based on your input from customers. You want to create a plan for your analysis to increase your conversion rate. Start by selecting websites you are interested in reviewing. Then assess how your happiest customers can generate favorable opinions and how negative feedback can be managed.
Some Key Benefits Of Reviews
Creating Confidence Among prospects/customers
Reviews are essential to reporting for emerging small companies. Studies indicate that 91% of individuals frequently read reviews online. In addition to a personal recommendation, 84 percent of people trust online analysis.\
The appearance of reviews on your website shows your reputation as an enterprise and increases the credibility of the review itself. Which increases the probability of the content being trusted by readers.
Help to improve your communication
Hearing what customers will help you develop your product more. In response to positive and negative feedback, the customers will hear you. You know where to concentrate your attention if you always see the same things in reviews. If one of your features appears to be consistently misunderstood, then you know it is time to change your message to make it clear.
More visible in online searches
Doing a summary on other sites provides the company with more ways to show these high-value keywords in the search results. After all, people looking for “land administration apps” are the ideal target market and are most likely ready to buy.
It is important to have a good profile in the review platforms, as you can tell from the graph above. Also, web pages have their marketing campaigns to draw and educate the target audience. They connect directly to your site when used correctly and work for you 24 hours a day as a free marketing team.
8 Proven Tips to Generate More Reviews
Customer reviews are quite important for SaaS companies for their success. While your website allows you to quickly set up a revision framework, it will severely restrict its usefulness. It’s not a good idea, I’m not saying – it is awesome as long as this is not your only online review source. What brings us to your to-do list for the first item:
1. Create your corporate profile on the appropriate review sites
You must reach locations where your future customers are searching for information to get the full impact from online feedback (SEO boost, website traffic, and social evidence). You need not look into Yelp, or TripAdvisor if you are a SaaS company (Travel and Hospitality); you want to work for G2Crowd, Capterra, GetApp, Software Advice, and the like.
Neither overlooks vertical and smaller places of analysis. Though they do not volume the same as the larger sites, they still give you an ongoing traffic trick and can end up with some of your best reviews.
2. Find your successful customers – NPS Survey
A Net Promoter Score (NPS) survey will help you identify who your best clients are. The NPS Index ranges from -100 to 100 and tests how likely clients are to advise another individual about your goods and services. Each client will then be identified as a detractor, passive or promoter, based on their response.
Determine your NPS score by excluding the detrimental percentage from your promoter percentage. If You have 60% promoters – 10% detractors, for 50. You have a 60% promoter. Take the promoters directly to get feedback first.
3. Following up (but with an agenda)
You (your customer services representative, actually) are just asking for a check. Think of the following scenario: your CS will serve your customers for endless hours. Most of these demands have been answered successfully. In place of wasting this golden opportunity, write a follow-up email, or even take the phone, and verify that all is still dandy (surprisingly, most customers are happily shocked by a follow-up telephone call).
The most important thing to note here is to put it in a personal way. The period when companies will put their customers over is long gone.
4. Organize Giveaways and sweepstakes
Those that make your clients feel part of the team and included are the strongest donations. Of course, incentives are appealing, but they have a sense of involvement.
At SaaS Companies, through a well-targeted Facebook campaign, you can help your customers (SmartBox Group) to gather opinions, reports, and social media material. In brief, clients had to share images of their animals so the group could vote for them and choose a new logo for product packaging. Interestingly enough, it was not easier to incentivize the questions that we found.
5. Post Stellar reviews
Having stellar feedback from your social media platforms is also a perfect way to give your reviewers a lot of love and care. Also, other customers may leave one of themselves by keeping reviews available.
Make yourself easier and plan your latest reviews with a few updates a week on Facebook and Twitter. Make sure you advertise them on LinkedIn – it is the biggest professional network and their reviews are always more rounded and complete.
6. Make it super quick and easy to review
You would lose half the people able to leave a review otherwise if you complicate it. Be sure to use a rating system when building your in-house method and ask for important information.
Often, customers can still be seen just one click away. Make sure the whole process is mobile-friendly with a press, which will lead you to Capterra or G2Crowd in emails and on the Login page.
7. Reward those willing to review you
It’s where things get interesting because you don’t like paying customers for good feedback. Ethically it’s incorrect and most sites for scrutiny would prohibit you if you think it is. That being said, you can give people willing to leave a review a small gift card or a service discount, whether the review is positive or negative.
In certain situations, you can also receive incentives from the review site. In return for a recommendation for any app on its website up to a certain number of ratings, Capterra regularly mails its users with an offer for a certain sum of money on an Amazon gift card.
8. Run an email campaign
An email marketing campaign is a great way for consumers to check their products and is a strategy that businesses like Nike and Apple use. It is relatively cheap and easy to automate to ask people to check your product or company via email. For instance, Lyft is asking clients to check them immediately after their trip.
At HubSpot, they experimented to detect whether basic esthetics or a heavier graphic email worked better for the review collection. They have discovered that there are no elegant graphics or cheesy copies. Instead, they performed better with a quick email with a short request and increased our conversion rate by 12 percent.
9. Tackle bad reviews smartly
You shouldn’t be afraid of bad reviews as they provide the opportunity to evaluate your offerings and make confident decisions. That said, there’s a certain way to tackle these reviews. Here are some tips:
Be real: If the reviewer left an honest response, make sure to align with your support team to give a human and real response. If what they said isn’t correct, be polite while addressing the inaccuracies. Deleting bad reviews is going to do more harm than good. Businesses should avoid getting their emotions take center stage. In fact, deleting bad reviews might anger the customer who left it.
Work with brand advocates
Instead of responding yourself to an unpleasant review, ask a satisfied customer to do so. They should be able to give a candid response that is received in a more positive light than one from the company’s customer service team.
Taking weeks to answer a bad review can tarnish your reputation. Even if you’re in a difficult situation, responding promptly will be good for your company. Plus, many review sites have dedicated sections for responses, so it shouldn’t take any special effort to respond.
Tactics such as these can help improve acquisition plans and the funnel marketing base. The more your ratings expand, the more difficult it is to keep up with the competition. To gain a competitive advantage, you can start to examine the reviews and think of ways to improve your product based on the insights.