Are buyer personas key to SaaS marketing success?

Are buyer personas key to SaaS marketing success

If your company only uses common strategies to build traffic and raise awareness of your product or service, you may see your traffic figures increase. But you won’t be getting the revenue traction you need for your business to grow if you don’t create buyer personas. Your SaaS marketing success could be … Read more

Breaking Down The Basics Of SaaS Accounting

Breaking Down The Basics Of SaaS Accounting

Advances in accounting technology have led to the development of SaaS systems. These offer a reliable and secure alternative to housing your accounting systems on-site. SaaS systems are also known as cloud-based accounting software and are a great tool for those who want to enjoy the benefits of being on the cutting … Read more

How Does the Casino Industry Use SaaS?

How Does the Casino Industry Use SaaS

Software as a Service or SaaS is a process of software delivery that permits data to be obtained from any device that has an internet connection or web browser. This process eliminates the need for establishments to install and run applications on their personal computers or in their own data centers. It … Read more

Guide to SaaS Pricing Models and Strategies

Guide to SaaS Pricing Models and Strategies

Introduction Businesses, whether small or big, choose SaaS over traditional software delivery methods mainly because of low initial costs and the flexibility SaaS model offers. Aside from these, more and more businesses in different parts of the world are investing in SaaS models because these offer scalability, integration, and usability. These features … Read more

SaaS vs On-Premises: Choosing the Right Enterprise Solutions

Choosing the Right Enterprise Solutions

Introduction Deciding between an in-house or on-premises and SaaS solution is an important element of an IT strategy. That’s especially true for large enterprises that are always looking for a competitive advantage. Choosing between the two depends on a lot of factors and there isn’t any magical formula that works for all … Read more

Understanding SaaS: Service Level Agreements (SLA)

Understanding SaaS: Service Level Agreements (SLA)

Introduction Many users interested in trying out SaaS (Software as a Service) end up getting confused by all the technical jargon they come across during their research. While SaaS is increasingly becoming a popular software delivery method, many still don’t understand common terminologies associated with cloud technology. The SLA (Service Level Agreement) … Read more

Understanding SaaS: Benefits and Challenges

Introduction to SaaS

Introduction to SaaS Gone are the days when people used to buy CDs/DVDs to load software onto their computers or had to download huge installation applications (almost). Thanks to high-speed internet, now we can send large volumes of data between local computers and external servers quickly. The tech industry has been steadily … Read more

ARR vs ACV vs TCV

ARR vs ACV vs TCV

What comes to your mind when you read the letters ARR? Well, if you’re in the financial market you may refer to the NYSE:ARR stock, if you’re a tech guy you may think of Application Request Routing; but for us SaaS professionals, ARR means two things only: Annual Run Rate and Annual Recurring … Read more