What is the Easiest eCommerce Website Builder?

If you’re planning to create an ecommerce website, you can choose from various easy-to-use and highly functional website constructors. You can turn to the best professional companies that build ecommerce websites, or you can choose a website builder yourself. In this overview, we’ll share the brief characteristics of the most noteworthy solutions.

What Is an Ecommerce Website Builder?

It’s a constructor that enables you to quickly create an online store from scratch. You don’t need to have coding or design skills. You get access to a collection of web page templates and customize them to make a website with unique design and functionality.

Is an Ecommerce Website Builder Synonymous with an Ecommerce Solution Platform?

A platform has more complex functionality than a website. To build and manage it, it would be wise to hire professionals who know how to code. Meanwhile, anyone can use a builder to deliver a relatively simple but functional and visually appealing online store.

Top 5 Ecommerce Website Builders That Are Very Easy to Use

Below, we’ll list the solutions that generate the highest demand among online store owners.


This product has become famous for its intuitive interface and a collection of over 500 templates. Wix is equipped with an artificial design intelligence system (ADI). To get started, it will ask you a set of questions about your industry, preferences and expectations. Then, it will offer you a personalized base to build your website on. You’ll be able to add the necessary functionality to this basis just as easily as you install apps on your smartphone.

Wix’s drag-and-drop editor is ideal for beginners who have never built websites before.

As for the drawbacks, once your website goes live, you won’t be able to modify its design. Besides, the server might need a bit more time to respond, compared to other website builders for small businesses.


This one is remarkably user-friendly and affordable. Its most important competitive advantages are dedicated mobile editor view and ADI functionality.

On the flip side, Jimdo is not as rich in features as Wix. It lacks in-built marketing instruments and its SEO functionality is limited. There is no app store. You won’t be able to add a blog to your website or protect selected pages with passwords.


Users value GoDaddy for its quick setup, an extensive collection of in-built features, comprehensive SEO guidance and excellent ADI functionality. When you want to add a feature or an element, click a big plus button to open the list of available options.

GoDaddy is focused on creating only two types of web resources: business websites and online stores.

Those who want to criticize this product point to its limited design and customization opportunities. Another disadvantage is the availability of only the basic SEO features.


This website builder features only around one hundred templates. Yet all of them look stunning. Some of them were made specifically for ecommerce websites. You’ll love email and social marketing tools as well as analytical instruments. A top-notch knowledge center comes as a cherry on top.

Online store owners get access to a powerful product management system. By default, your site will be able to accept payments with debit and credit cards, Apple Pay and PayPal.

The only aspect that you might dislike is the slower site speed, compared to other builders. Plus, the system of sub-menus for navigating pages might be confusing.


Opt for this one if your budget is limited and you’ll be satisfied with the basic functionality. Zyro has a simple grid layout and won’t help you too much with onboarding.

Zyro stands out from competitors thanks to its in-built AI that can write content for your website and design logos. It’s up to you to decide whether it will be able to substitute human professionals.

This constructor lacks an app store. The choice of marketing instruments is limited. But there is an advanced heatmap analytics feature.


This solution can boast an exceptionally quick server response time. Its in-depth page editor provides you with maximum control over the design of individual pages. You’ll be able to add images and videos as a background for text boxes.

1&1 is equally good for beginners and advanced users who know how to handle the code. Its HTML and CSS code are very easy to access.

Here are the key shortcomings of the product:

  • Its templates are not too modern. Even if you customize them, they won’t look as impressive as those of Wix or Squarespace.
  • The blogging interface could have been upgraded.
  • When you get started, 1&1 won’t guide you with informative pop-ups.
  • This product lacks social media feed collections.
  • The basic marketing features are all right but the selection of advanced ones is limited.
  • There is no trial period or free plan.

Despite all these cons, this builder remains popular because it’s perfect for multilingual online stores that are planning to scale internationally.