The growth of mobile commerce has been noteworthy. Many predict that by the end of 2021, 73% of ecommerce sales will be happening on mobile devices. These figures shouldn’t be ignored and providing users with more opportunity for mobile e-commerce apps will only help drive need.
There is still room for growth, however: today’s consumers are more likely to search for products on their mobile devices, yet they still tend to purchase products on their laptops or desktops.
If you’re looking to build a mobile app, you need to find the right partner. Building and launching an app is work best left to experts, but when you get your mobile app professionally developed by a company that believes in being a partner and not just a contractor, you know they’ll be there to help you at every iterative step in the design process.
But it also pays to decide on what type of mobile e-commerce app to build.
With e-commerce apps becoming increasingly easy to use, and as consumers are getting increasingly more comfortable using them, consumer shopping habits are changing. More and more users are starting to do all stages of their shopping on their mobile phones, leaving their laptops or computers behind.
Countless e-commerce apps are available today. The most popular among them include big names such as Amazon, eBay, Walmart, and Uber. But newer apps with niche appeal are becoming increasingly popular, too.
Here are three of the top upcoming or up-and-coming e-commerce apps in the digital marketplace.
Pepperfry is an online lifestyle and home decorating store. Its mobile e-commerce app, which includes an Augmented Reality feature, makes shopping for home décor products, as well a furniture, simple, fun, and fast.
Augmented Reality features are revolutionizing apps and the consumer experience. Pepperfy’s Augmented Reality feature makes it possible for consumers to arrange virtual life-sized products in their own homes without having to leave them. More than that, the app offers a generous return policy. Users can buy products for their home, from their home, without needing to worry.
When buying furniture or home décor items, consumers know exactly what they’re getting. This builds trust between the consumer and Pepperfy, making consumers all the more likely to shop at Pepperfy again.
This niche app, not surprisingly, is growing in popularity.
Lenskart is a niche e-commerce app for eye-wear. It, too, uses an Augmented Reality feature—their ‘3D try on’ feature, which allows consumers to wear virtual glasses (and other kinds of eyewear) from the comfort of their own homes.
The ‘3D Try on’ feature makes the shopping experience fast and fun. Users can buy Lenskart products knowing exactly how the glasses that they ‘try on’ virtually will look in real life.
It’s no surprise that, as soon as Lenskart added the ‘3D Try on’ feature to their app, their sales went way up.
In the dining game, every restaurant-goer would love nothing more than to cut-down on wait times after they’re done their meal. The Cover app allows diners to pay for their meals through the app and then be on their way.
Users set up a Cover account, and once they verify that the restaurant participates, they can set a tip percentage and pay via the app without needing to wait for the cheque.
This is beneficial to everyone as it frees up tables quicker and gets diners out — and new diners in — much quicker.
The simultaneous rise of smartphones and e-commerce mobile apps that allow consumers to shop online is making shopping easier than ever before and, indeed, changing the very ways in which shopping is done. If you want to take advantage, be sure to what you want to build, and find the right developer to help you build it.