Is your SEO iGaming strategy fit for purpose?

When you come up with a clear SEO strategy for your iGaming business, or you hire an agency to do it for you, it’s clear that you need to spend not just time but also effort to get it off the ground. Otherwise, you will simply be wasting a great deal of time and effort in an unnecessary manner. There are plenty of signals that can point toward your success, and you can learn about three of them here. Hopefully, if you notice even just one of them, it means that you are heading in the right direction.

You are getting more organic traffic

If you are getting more organic traffic to your site than you would normally, this is a clear signal that your strategy is working as it should be. You need to constantly analyze how well you are doing. Don’t have time? Another option is to look into hiring an external SEO agency that specializes in iGaming, such as Click Intelligence, to take charge of looking at the metrics, ensuring that your strategy is a wise one. If it currently isn’t quite getting the traffic you desire, they can make suggestions to ensure it is the case and update when it is.

Your pages are ranking higher

If your pages are ranking higher, this is a great sign that your strategy is working. You should have a series of keywords or terms that you look to target. If you are moving the right way, this should certainly be reflected in your ranking. If not, it is time to ask some serious questions and aim to put your finger on exactly what is going wrong.

Visitors are engaging with the site more

One of the other signifiers is all about the minutes and hours that people are on your site. After all, you should notice that you are in a situation where people are enjoying your content more and are encouraged to spend more time there. This can be directly influenced by your SEO strategy. One of the central pillars is ensuring that your site is easy to navigate so people can find what they need with relative ease. Another central component comes down to creating excellent content for people to enjoy.

Other sites are linking to you

Constantly looking to get backlinks onto other sites is a way of increasing your authority and presence. If you find out that other sites are linking to your own, this is a vital positive component as it means that you are appearing higher up on search engines. Not only this, but it should also show that you are considered more of an authority in the area than you were in days gone by.

If you are seeing one of the above results happening to your site (or more!), then you should see your strategy as a success, but don’t let it stop your efforts. You’ve got to keep pushing to get these results and improve on them. If you haven’t seen results yet, don’t worry, it may just be about tweaking your current strategy. It could be that your results aren’t quite there yet. SEO is all about the long-term effort you put in; it is the people who expect overnight results that end up disappointed.