How To Sell Your SaaS Product: 7 Effective Tips

Effective sales are more than just pitching your product. It takes hard work and dedication to build relationships, understand the needs of your customers, and create a plan for growth.

With the ever-growing popularity of SaaS, it has become more important than ever for teams to develop effective sales techniques. It requires a lot of time and attention when there are so many other responsibilities to worry about. Time is never enough, and it can be difficult to focus on one task for a long period of time. When you’re selling SaaS, it’s important to make every minute count.

This post will discuss 7 hot tips for effective SaaS sales!

1. Don’t be afraid to invest

One thing is clear here: there is no reason to hesitate when it comes to investing in your team. A beautiful thing about SaaS sales is the control you have. It is up to you to create and keep adding new features that answer a real need your customers have.

It will be met positively if you keep adding useful features based on the feedback your team gathers while talking to the actual customers. This will help these people feel heard and this is really important for the further work together. Not only with your team, but with the customers as well.

2. Keep an eye out for your accounting

When developing and testing new sales techniques, it is a good idea to keep track of everything in your accounting system. This will allow you to track the data related to specific sales accounts.

It can be useful to take advantage of accounting software such as Synder to optimize your workflow.

Synder mirrors the actual money flow in your payment platform or e-commerce. Once you receive payments from your clients, money first goes to your payment processor and is accumulated there, and a payment processor makes a transfer to your real bank account.

Now with Synder accounting, you don’t have to use third parties to enhance your accounting, you can have all information about your income and expenses in one place automatically.

It will not only save you sleepless nights but will also ease off your headache and relieve the stress caused by countless numbers in monthly reports.

3. Plan for the long-term

Every project has ups and downs in its sales. If you’re not prepared for this, it can be tough to manage and balance everything. If you’re expecting to bring in new customers or retain the existing clients, it makes sense to plan for a long-term period.

Most companies believe that once they build up a sufficient number of users, their SaaS will scale by itself. That’s why teams spend so much time convincing their customers to move from a free trial to a paid subscription. But in reality, the best practice is to plan for the long term. SaaS companies that are able to adapt quickly and continuously grow their customer base see success faster than those that only focus on one stage at a time.

4. Build a competitive value of your product

Before a product can be competitive in the market, it needs to be unique. This will help you to stand out and separate yourself from the crowd.

Ask yourself why your customers should use you.

Your users will be happy to pay for a service that solves their actual pain point. The good features of your product are equally important for both you and your customers. But remember the main point here — the negative comments are inevitable.

If you do get complaints, it’s tempting to give in and want to lower your prices. But the answer is usually not that your prices are too high. Your value isn’t good enough.

5. Explainable demos are your best buds

If you’re trying to sell your product to a new customer, you need to find a way to show them what they’re buying, and why it’s a good idea. You should be able to demonstrate features and benefits of your product, and quickly give a clear explanation of how it solves a certain problem for your customer.

There are a lot of things that you can present to your potential customer, and a demo can be a great way to do it. Demonstrating how easy your product is to use is a great way to start a conversation with a new customer. Make sure to show them how to handle it, so they can see firsthand that it will make their lives easier.

6. Make the onboarding process something  customers will not be afraid of

The onboarding process is the first part of the sales process. From here, your prospective customer will gradually become accustomed to using your software and adjust to their role. This is your chance to explain the benefits of the product and create awareness about how it could improve their business. A user-friendly onboarding process will help them transition to their new roles smoothly.

It’s important for companies to show the customers how their money will be spent and make them feel like they invest in the success of their company. It should go without saying, but customers shouldn’t feel pressured to sign up.

It’s likely that if you have a good initial acquisition process, many people will be signing up for trials and even buying subscriptions, but how to make sure they stay and not lose their invested money? You need to help people understand your product.

7. Communicate with your customers

Having competitive pricing is important, yet,  it’s not the only thing that you need to offer. You get to be willing to listen to your customers and learn about their needs and preferences.

Your customers have to trust you. One of the most important things you can do is let them know that you’re willing to answer their questions and that you will be available whenever they have any issues. Remember to send out notifications on major announcements and events. Not only does this build trust and create a sense of urgency to buy, but also allows you to boost the number of sign-ups.