How Cloud-Based Software Is Transforming The Real Estate Industry

Cloud computing has emerged as a transformative force, revolutionizing various industries, and the real estate sector is no exception. According to a Deloitte report, 36% of commercial real estate executives are actively planning to invest in cloud computing solutions. This statistic highlights the industry’s recognition of the transformative power and potential that cloud-based technologies hold.

Cloud computing can help real estate businesses optimize their operations, streamline processes, and ensure seamless business continuity. The cloud provides a flexible and scalable infrastructure that empowers organizations to access data and applications from anywhere. Remote access, data mining, and shared storage are just some of the perks that real estate agencies stand to gain with the adoption of cloud software.

This article is a closer look at the transformative power of cloud-based software and the profound impact it’s having in the real estate sector.

How Cloud-Based Real Estate Software is Helping Real Estate Businesses 

Cloud computing has brought about a remarkable transformation in the real estate industry, positively impacting a variety of operations. Let’s explore how cloud-based solutions are revolutionizing real estate businesses.

Enhanced Communication and Collaboration 

Cloud computing plays a crucial role in improving communication and collaboration between tenants, brokers, and buyers through Customer Relationship Management (CRM) services. CRM in real estate enables seamless communication, fosters collaboration, and provides advanced analytics for real estate teams. With SaaS-based CRM software accessible over the cloud, brokers can easily schedule meetings with different entities without the need for complex installations or maintenance.

These CRM tools improve transparency between different teams and customers, creating a seamless approach to communication and ensuring a streamlined workflow within the real estate business.

Marketing Assistance

One of the major advantages of cloud computing in real estate is its assistance in marketing. Real estate companies and agents can effectively reach their target audience through online channels. Cloud computing software enables the scraping of data from different internet portals and websites, providing real estate brokers with real-time information to check deals and generate leads/referrals using analytics tools.

Cloud-based tools also facilitate managing social media platforms and creating refined advertisements targeted at specific demographics through platforms like Google and Facebook ads. This empowers real estate businesses to promote their brand and highlight their custom services.

Tailored Solutions for Real Estate 

Cloud computing empowers real estate companies to create and deploy customized tools that cater to their specific requirements. These tools can track both commercial and residential deals, store comprehensive listing data, and keep a record of properties that have already been sold or leased out.

Individual homeowners within the network can leverage these tools to efficiently lease and rent their spaces, while prospective buyers can utilize them to schedule inspection meetings and set up mortgage appointments with banks. By harnessing cloud-based specialized tools, real estate businesses can optimize their operations and provide a seamless experience to their clients.

Adopting New Technologies

Cloud computing opens doors to new-age technological breakthroughs, enabling real estate agents to leverage cutting-edge technologies such as the Internet of Things (IoT), machine learning and augmented reality. Cloud servers serve as the platform on which these advanced technologies can be implemented, enhancing the capabilities of real estate businesses.

For example, blockchain technology can be utilized to create and maintain distributed ledgers, ensuring transparent and incorruptible data listings. IoT-based cameras and sensors can be employed to monitor properties remotely, providing real-time updates and enhanced security measures.

Work Flexibility

Cloud computing provides real estate professionals with the ability to access data and applications remotely, unleashing flexibility and productivity. Regardless of their location, real estate agents, brokers, and property managers can collaborate with team members, securely access critical information, and carry out essential tasks. Whether in the field or on-the-go, cloud-based real estate software enables seamless connectivity and uninterrupted workflow.

Remote access eliminates the constraints of physical office spaces, empowering real estate professionals to work efficiently from anywhere. This flexibility not only enhances productivity but also facilitates better customer service by allowing prompt responses to inquiries and instant access to property details.

Agility to Scale

Cloud-based solutions offer scalability, enabling real estate businesses to adapt to evolving needs and handle growing demands effectively. With traditional on-premises systems, scaling up operations could involve complex infrastructure upgrades and significant costs. However, cloud computing provides the agility to scale resources up or down effortlessly based on business requirements.

Whether expanding the number of users, increasing storage capacity, or handling a surge in data volume, cloud-based real estate software can seamlessly accommodate the growing needs of a business. This scalability ensures that real estate professionals can focus on their core operations and respond to market demands swiftly without worrying about technical constraints.

Reasons to Shift To The Cloud

Cloud computing offers several key advantages to real estate professionals, including cost savings, time efficiency, enhanced security, and better productivity. Let’s explore these benefits in more detail.

1. Streamlined Operations: Saving Money and Time 

Cloud computing enables remote work by utilizing cloud-based software and apps. This eliminates the need for specialized software or complex setups, resulting in cost savings. Real estate professionals can efficiently gather property information and reduce paperwork through cloud-based solutions.

2. Robust Security: Protecting Data and Operations

Cloud computing ensures robust security measures to protect sensitive data and ensure business continuity. These measures include prevention of unauthorized access, detection and elimination of vulnerabilities, regular backups, and intrusion detection systems. By leveraging cloud-based security, real estate professionals can confidently safeguard their data and operations.

3. Enhanced Productivity: Automation and Scalability 

Cloud-based solutions automate tasks, improving productivity in real estate operations. Features such as access to closing updates through portals, automated email communication, and reminders for lease expirations streamline processes and save time. Additionally, cloud computing allows for scalable operations, accommodating business growth without the need for extensive infrastructure upgrades.

Examples of real-estate specific cloud software

Cloud software has revolutionized the real estate industry, offering tailored solutions to streamline operations and boost efficiency. Let’s explore a few popular cloud software platforms designed specifically for real estate professionals: 

IBM TRIRIGA Real Estate Manager: Trusted by businesses worldwide, IBM TRIRIGA is a leading player in the market. This platform combines advanced data security with seamless technology integrations. With AI-driven insights, TRIRIGA enables dynamic space planning and provides comprehensive solutions for capital projects, workplace operations, portfolio data, facility maintenance, and more. It’s an ideal choice for large organizations looking to optimize operations and reduce costs.

Appfolio: Appfolio focuses on mobility and real-time access to crucial real estate metrics. Its all-in-one platform integrates seamlessly with mobile devices, enabling property managers to handle tasks on the go. Appfolio offers features such as online maintenance requests, tenant debt collection, marketing and communication tools, work order management, mobile inspections, etc. It’s an excellent choice for real estate professionals seeking flexibility and convenience.

Hubspot CRM: Hubspot CRM offers a user-friendly and cost-effective solution for real estate professionals. This cloud-based customer relationship management platform provides full visibility of the sales pipeline, empowering users to capture leads and manage communication campaigns. With its reporting dashboard and sales pipeline management tools, Hubspot CRM is well-suited for small to medium-sized real estate businesses. 

 These are just a few examples of the popular cloud software solutions available for real estate professionals. To discover more solutions and cloud software tools specifically tailored to the real estate industry, you can explore our comprehensive post on the top 10 solutions for SaaS-powered real estate operations.

Women in blazer happy making real estate deal

Future of Cloud Computing In Real Estate

Cloud computing has emerged as a catalyst for accelerating real estate operations, offering innovative and hybrid IT solutions. The cloud provides a fast, reliable, and secure means of transferring data, revolutionizing the way real estate companies and brokers conduct business. It enables effortless scalability, allowing businesses to expand their operations across borders and geographic territories with ease. By combining cloud computing with cutting-edge technologies such as blockchain, artificial intelligence (AI), and the Internet of Things (IoT), traditional real estate establishments can embrace new opportunities and propel their success.

The marriage of cloud computing and these advanced technologies holds tremendous promise, enabling real estate businesses to navigate the evolving landscape with agility and efficiency. Embracing the cloud unlocks a world of possibilities, facilitating efficient data management and enhanced decision-making. It empowers real estate professionals to stay ahead of the curve and meet the ever-growing demands of an increasingly digital world.

While some customers may still prefer in-person interactions, the convenience and accessibility of cloud-based services are attracting a growing number of individuals to embrace a mostly online approach. The industry is just scratching the surface of the advantages that cloud computing can bring. As the real estate sector continues to digitize its operations, expect even more benefits to emerge.


To sum up, the real estate industry is experiencing a profound transformation as cloud-based solutions reshape its operations. The convenience and efficiency offered by cloud computing are driving significant benefits for real estate professionals. 

Additionally, the adoption of cloud-based services has enabled real estate companies to streamline their processes, automate workflows, and enhance collaboration among stakeholders. Platforms like Appfolio, Hubspot CRM, and IBM TRIRIGA are revolutionizing property management, customer relationship management, and data analytics, respectively.

Real estate professionals cannot afford to lag behind in adopting cloud technologies. Embracing innovation today is crucial to avoid playing catch-up in the future. Overcoming challenges related to price and infrastructure is achievable, and the rewards of cloud-based solutions far outweigh any obstacles. It is time for business and IT leaders in the real estate industry to break free from outdated legacy systems and fully embrace the power of the cloud. By doing so, they can position themselves at the forefront of the industry, leveraging the full potential of cloud computing to drive growth, efficiency, and success.