Business Intelligence and Data Analysis: How to Use Data Analytics

The biggest trend in business today is data analytics. Businesses big and small are using their customer and supply data to make informed decisions that have helped them reap huge rewards from the marketplace.

How do businesses use data analytics and what do they do to get started? This simple guide answers these questions and more with a deep dive into data analytics and what you need to do to begin.

The Right Tool for the Job

The first hurdle many businesses have to surmount is getting the right equipment. The PCs and laptops that you find in most offices and briefcases are very capable, but you will need something more specialised to handle data analytics.

Data wrangling requires a specific skill set too. You may find yourself having to develop new skills or hire new staff with computer science degrees and experience to get the job done properly. The business may have to buy one or more powerful laptops to dedicate to the task of sifting through all the data. These computer science laptops at are perfectly suited to data analytics.

The processing power and RAM are two crucial components in a data analysis focussed system. The vast amounts of data you analyze will all be pushed through these two parts of the PC, so they need to be quick and capable of holding a lot of information at any time.

Set a Target for Your Analysis

There may be huge volumes of data available for analysis, including reams of consumer data that can tell you a lot about your customer base and how they interact with your business. If you do not set clear goals for your data analytics team, or yourself, you can become overwhelmed with data.

Deciding what you want to achieve from data analytics is an important step. The most common way that businesses use this tool is to analyze their customer base and see who is spending money and how they are spending it. This can increase sales from your most loyal customers.

Data analysis can also be used to spot bottlenecks in your supply chain, both to your company and from you to your consumers. By speeding up service you increase capacity, which makes growth possible without having to invest in new space, new staff, or new equipment.

Give It Time to Produce Results

Most businesses expect almost instantaneous results from their data analysis efforts. It can be seen as a magic wand that you can wave across your company, and profits will bloom in its wake. This is not the case. It takes time to process and analyze data, and more time afterwards to decide what the data is telling you and how you should proceed.

The truth is that data analytics is a very high-value asset for most businesses. It is cost-effective to set up and can yield huge returns, but it takes time. After the equipment and the skill set, patience is the next most important element of successful data analytics.

With the right tools and people in place, and a goal set for your data analysis, you have everything you need to start reaping the rewards of data analytics. All you need now is some time.