Nowadays, most companies understand the importance of search engine optimization in growing their businesses, but they often overlook the elevating potential of integrating social media in their SEO efforts. With a countless number of social media users, there’s no question that social media and SEO should work together to form a solid digital marketing strategy.
Continue reading this article to learn the essential tips for building an SEO social media digital marketing strategy for your business’ success.
1. Set goals
The very first step in creating a winning SEO social media digital marketing strategy is by setting goals that are aligned to your business objectives. Without your goals in place, you may not be able to determine the return on investment (ROI). Make sure your goals are specific, measurable, attainable, relevant, and time-bound, so they’ll guide your actions and lead to real, favorable business results.
2. Get to know your audience
Learning everything you can about your target audience is essential in building an SEO social media digital marketing strategy. If you know your audience as well as your ideal customer, you’ll be able to figure out what they want to see on the social network, which helps you create the kind of content they’ll like, comment, and share on. Also, getting to know your audience will allow you to think of them as real people with real needs and wants. That way, you can plan more clearly about what your business should focus in terms of your SEO social media techniques.
3. Analyze the competition
Believe it or not, your competitors may be using SEO and social media for their marketing campaigns. In such a case, researching the competition can be a good idea, especially if you want to learn from them. It’ll also help you understand what they’re doing to improve their marketing strategies. The more you research on who the competition is and what they’re doing, the more you’ll get a better sense of what should be the SEO social media targets for your business.
4. Align SEO and social media keywords
Now that you’ve analyzed the competition, it’s time to build your digital marketing strategy. Start by checking the list of social media keywords against your SEO keywords. Then, use the duplicate keywords across your social media channels—from your Facebook page to your LinkedIn company page. Be sure to use the same keywords you have in Facebook posts, tweets, and many more with the keywords you use to optimize your web pages. Doing so can help you boost the targeted strength of your outreach and increase online visibility.
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5. Incorporate social media strategies into your business website
Having an effective SEO social media digital marketing strategy means you have to integrate social media into your site architecture. This is to ensure you’ll attract more visitors at every social viewpoint of your web page. In order to strengthen your SEO in relation to your social media techniques, you can begin by adding social media profile badges to your homepage, adding social media buttons to your blog posts, and many more.
6. Make your blog posts as an essential SEO and social media tactic
Paying attention to strong, original content can be an effective SEO tactic and driver for social media. Leverage the potential of relevant and engaging content to improve your search engine rankings, as well as your social media engagement levels. To do that, publish useful blog posts and promote them on social media using the keywords that are aligned with your SEO efforts. Also, don’t forget to come up with internal links that you’ll integrate into every blog post you publish and, more importantly, be sure your visitors can easily browse your blogs within your site.
7. Know what’s working or not working
When implementing an SEO social media marketing strategy, you need to determine what’s working and not working for your business by measuring some metrics. After all, you’ll not know if your efforts are successful or need adjustment without tracking. In such a scenario, it’s best to check your website and social media activities from time to time to get a better sense of your successes and failures. Moreover, assess the quality of your web traffic to figure out if your SEO social media strategies are paying off. The results shouldn’t only provide you with an understanding of how your tactics have performed, but also an opportunity to identify areas of improvement.
When it comes to growing your business in the digital landscape, you need to combine all that you’ve learned in SEO and social media to give way to an integrated digital marketing ecosystem. And if you want these combined efforts to strengthen your search engine rankings, generate more conversions, and improve ROI, follow these tips so you can build a solid SEO social media digital marketing strategy that’s good for your business.