Content: Why It’s The Backbone of Your SEO

When it comes to SEO, everyone says, “content is king”. And everyone is right; content is highly essential when it comes to SEO. It’s why you have to maximize your content creation so that it assists with your SEO campaign.

Here is why content is essential and how you can bring out its best.

Why Content Is Important For SEO

SEO is the process of attracting organic traffic to your website by creating a user-friendly, technically-sound website experience. Part of that experience is to tailor your target audience by providing them with content that is useful, engaging and valuable. The material on your website helps bring traffic to your website, keeps them there and turns them into customers.

It’s also what Google wants you to provide. As part of its Webmaster Guidelines, it explains how it values and ranks high-quality content because it keeps users on site. If users keep coming to your website, Google will continuously rank it higher and higher.

It’s also part of how you incorporate keywords for users to search you on Google. Without the right keywords, within the right content, you cannot hope to get users to search for these terms – terms that are related to your business’ services, products or location.


You also need to consider the appropriate use of the right title to make your content go further up in the search engine universe.  This is why title testing for SEO should be utilized by many who create content for a living.

As you can see, high-quality content is vital for your website. Consider how often you use it:

  • For the description of your services or products
  • The headers and titles of your pages
  • Your meta descriptions
  • Any blog post
  • Any social media posts

But how do you create content that works for Google? The next step explains it all…

4 Steps To Create A Valuable Content Strategy For Your SEO

1. Conduct Audience Research

You need to create content that will relate to your target audience, including answering questions they have, as well as meeting their desires, interests and needs. Researching your audience research is paramount to creating the type of content they want.

As a relatively new brand in the industry, it is crucial to create your buyer persona. It is the semi-fictional character of your specific target market. You have to identify how your buyers conduct their shopping behavior: when they usually buy, on what platform they purchase, and what device they use in their online shopping. All these things are essential in targeting them using the right keywords.

2. Identify The Right Keywords

By using the likes of SEMRush and Ahrefs, you can find the right keywords that will target your audience. More importantly, you can find out the importance of each keyword, such as how many users search for these terms per month, and how competitive these terms are. Without the right keywords, you won’t be able to target your audience.

SEO tools like these provide comprehensive data that you can utilize to improve your content strategy and smash your competition. Besides, you don’t need trial and error and wait for so long to get results because the study and data gathering are done scientifically, making it foolproof.

3. Map Out Your Content Style

By mapping out the style and strategy of your content, you will be able to plan what to write and how to write it. Planning your content will help you in the long-term, as you always have a template to fall back on.

You may even do a month-long worth of content and mix them up to cater to several targeted opportunities. This way, your socials and website don’t get stagnant and your audience always has something to look forward to while waiting for your post.

4. Write Engaging Content

If you’ve planned the first three steps right, this last part shouldn’t be a problem. Writing engaging content doesn’t have to be difficult. You just need to make sure that your content is unique, presented in a readable manner, and is informative and useful. Adding elements like videos, links, and lists can significantly improve the interactive and quality of your content.

You don’t have to be on the lookout for something that will go viral because it’s a hit-and-miss thing. It would be better to focus your energy and resources on highly collaborative content creation so your audience will be engaged, entertained, and have their needs met.

High-quality content is the backbone of any SEO strategy. Now that you know how to create valuable content to attract organic traffic from Google and convert that traffic into paying customers, you can start maximizing the potential of your content.