White labeling means rebranding a product made by one company to make it seem like your own product. The white-label SaaS products are usually a combination of software and supporting services rebranded for different businesses. They do this by adding a customer’s brand elements into the software or providing an unbranded platform to their customers.
A company purchases a white label product from a service provider and rebrands it as its own. Most white label products are provided by SaaS companies that lease out the rights to their software or over an agreed-upon subscription term.
Best White Label SaaS Products
BuildFire is a tool that has the best white label reseller program for mobile apps. It deals with many agencies, entrepreneurs, and individuals who want to expand their service offerings into mobile app development.
They equip them to provide fully featured mobile apps for a low monthly fee, which becomes a long-term source of recurring profit. As a result, they see regular profits, increased customer retention value, and a new introductory or upsell offer with a low barrier to entry and can often be sold without a phone call.
SEOReseller works similarly to an e-commerce platform for marketing services. Everything is well productized, and resources have been introduced to make the process as smooth as possible. Instead of dealing with account executives and white label support team to get the service launched for a client, you go into their dashboard, purchase the service you want to activate, and follow the steps.
They also provide sales, marketing, and training resources similar to BuildFire to help you sell more effectively. The only thing that you need to be concerned about is how much profit you want to make in the process. Their service offering ranges from standard web design packages to paid advertising, and as the name suggests, they also offer SEO services.
Social media is a fantastic channel that is frequently underutilized by businesses. Those businesses usually revert to the internet’s grey side by purchasing likes to expand their reach. That is why they don’t see a return and are turned off by the idea of using social media as a marketing channel.
This website fills the gap in the middle and provides customized, low-cost white label social media management services to small businesses. They can help manage almost any social channel you can think of, including Instagram, LinkedIn, Facebook, etc., to keep the quality curated content flowing.
The subscription fee starts at $99/month and increases depending on the number of channels that need management.
White Shark Media is among the fastest-growing agencies in the United States. They have been able to do so by collaborating with other agencies, entrepreneurs, and businesses to provide digital marketing services.
It specializes in Search Engine Marketing and Pay-Per-Click advertising; both are white label services. The services they offer lets you expand your service offering in a hands-off manner. They will handle everything up to client communication; all you have to worry about is delivering reports and closing sales.
They even give you the option to handle call communication so you can focus solely on closing deals. Suppose you are not sure about attaching your brand name to marketing services. In that case, White Shark Media also works with resellers and referral partners to ensure that you are still generating some revenue.
FunnelProfit provides a one-of-a-kind service to anyone who sells relatively high-ticket services or products. It uses the power of LinkedIn and its audience for booking calls and appointments with key decision-makers in your target market.
Most of the attention is directed towards IT service providers and consulting firms that need to book appointments to close deals.
FunnelProfit’s LinkedIn Lead Generation service is an excellent service to get into larger companies with a high ROI that you can price based on the ROI potential, with standard rate pricing for white labelers. As a result, you will have good monthly recurring profits.
Benefits of White label SaaS Products
If you want to build your own brand, white-label software providers provide a quick and effective way to get your name in front of potential customers. When clients and potential customers see your company’s name on software, it becomes trustworthy and dependable. The credibility enables rapid expansion.
Furthermore, the name of the white-label software provider does not appear anywhere on the product, and it is entirely yours in the eyes of customers. The customer is doing business with your company, which is who they trust when it comes down to it.
2. Saves Time
Making software for your business will take a long time, even if you have a professional team of developers and designers, and these days, time is what we all lack. Creating new software is very time-consuming because there is a big learning curve involved when creating something from the ground up.
Another significant advantage of using white label software is that it can be used immediately. It has already been made and tested. All you have to do is unpack it and get started. The employees have to be trained to use it, but many white-label software developers already have training programs scheduled, which is another advantage.
3. High-Quality Products
The new products must be tested several times before officially releasing them. When the software reaches the point where businesses can buy it, it should have thoroughly tested. Furthermore, a white label company will most likely continue to upgrade its product and will assist you in selling current technology.
Software companies usually hire the best. That is why you can be assured of receiving exceptional quality that you may not be able to replicate on your own. This is the best way to offer software to clients for a small business that lacks financial or staffing resources.
If you don’t have any experience in software development, you will probably fail the first time and put in more effort to rebuild the product or correct the errors. You never know if it will work or if the people you hire to create it will complete the project. In the case of white labeling, you pay for their expertise and reap the benefits of high-quality work.
Using a white-label product, you can avoid the entire design and programming process. All you have to do is come up with a preposition and bring it to the market. And if something goes wrong, it is their team’s responsibility to fix the bugs and ensure the quality.
Overall, they have the experience of creating the app of your dreams on time, without any risks.
White Labeling – Worth It or Not?
Over the past decade, white labeling services for SaaS products have grown popular. When done correctly, you can build an entire brand around a SaaS white-label product, but you must price it accurately to maximize your revenue.
There are many white label solutions out there that you can check out. Do examine your company’s requirements and customers to determine the best fit for your organization’s short- and long-term goals, ultimately achieving the desired results and targets.
You can utilize white labeling tools to generate new types of revenues and profits while also helping your customers with their complex problems. Due to these reasons, investing in a white-label SaaS product is worth it.