Software as a service or SaaS is a business model where customers pay to use software that is hosted on a remote computer. If you are a founder of a SaaS startup, you might be thinking about how you can generate first leads and sales. In the present time, the SaaS space is crowded, which makes finding, nurturing, and converting qualified leads challenging, but it’s still possible. One of the things that can help you is by implementing a Search Engine Optimization or SEO strategy.
Having a reliable and competent marketing expert can make a big difference when it comes to growing your business. With this, it is a great idea to choose a SaaS SEO agency that can help your business grow. But how do you think SEO can help a SaaS business? If you have the same question, you’re in the right place. Today, we are giving you the benefits of SEO in your SaaS business.
1. SEO can help spread the word about your SaaS business
Even if you have created an exceptional product, if no one knows about it, all your efforts might be put to waste. But don’t worry because you can publicize your business and get the attention of your target audience by using SaaS-specific SEO strategies. When you are at the top of the search results, people can remember your brand more, increasing word-of-mouth marketing.
2. SEO can drive traffic to your website
One of the most scalable and foreseeable methods to SaaS growth is SEO. Many people begin with a Google or other search engine inquiry when they do product research. That also includes business owners who are searching for a SaaS product that they can use for their company.
To be able to get listed at the top of the organic search results, which is after the first few ads, you need help, and SEO is something you can turn to for that. But why do you need to get to the top of the SERPs? Well, it’s because the top result in search engine pages can get 31.7% of all the clicks, which means they attract a huge part of traffic.
A lot of top websites were able to generate thousands and millions of organic page views by inviting influential writers to be one of the members of their blogging team to help them increase their reach. With this, we can say that SEO is an excellent way to get lots of traffic to your site. When you rank first for a search term, you’ll be able to predict how much traffic you will receive, giving you an idea of how much you need to continue to invest in SEO.
3. SEO can give you an advantage over similar businesses
SEO is one of the best ways to lead the competition as people trust businesses that are shown at the top of the search results. Your competitors might be taking steps to improve their rankings in the SERPs because getting customers via inbound marketing is a long-term strategy, which no SaaS company should ignore.
When you say inbound marketing, it is attracting new potential customers organically to your product or service through techniques like content marketing or SEO. If you do not have any SEO strategy, your competitors will likely snag most of your potential customers.
4. SEO can get more people to subscribe to your software
When potential customers look for solutions to problems, which your product solves, having a higher search engine ranking can go a long way when it comes to influencing their decisions. Since people trust Google, ranking at the top of the SERPs can build credibility and trust for your brand.
When it comes to organic contents online, such as videos, blog posts, and infographics, the majority of key business decision-makers choose to get company information from a series of articles rather than ads. Online content can significantly affect the purchasing decisions of most buyers, which means that having great content on your website that teaches your customers can influence their buying decisions. From brand awareness to fostering prospects to adapting them, SEO can help you convert your potential customers easily and quickly.
5. SEO can help lessen your dependence on paid advertisements
Paid advertisements are indeed helpful for many SaaS companies. However, they can consume your entire budget for marketing. Even though paid channels are effective at the start, when your SaaS company grows, you will need to switch from paid media to more long-term and cost-effective strategies, such as SEO.
When using paid advertisements, when you stop spending, you will also stop generating traffic and leads. But in SEO, customers will still be sent to your site even after you stop optimizing actively. It’s not really recommended to stop your SEO strategy, but you can be flexible with your marketing budget depending on your cashflow. With SEO, there’ll be a clear pattern of growth in just a few months. When your organic traffic increases, the marginal cost to get customers through SEO decreases.
We can say that SEO for SaaS companies is indeed beneficial. It can help every SaaS company become a leader in their niche industry. It is also something that can help in attracting highly qualified traffic to websites, spreading the word about a product or brand, and decreasing dependency on paid ads. When it is done properly, SaaS SEO can influence more people to sign up for your service or buy your product.