How Casinos are using cloud computing to differentiate themselves

The shift towards online gambling, as opposed to land-based casinos, is occurring rapidly. And cloud computing has had a large part to play in these sweeping changes. The evolution of cloud computing has impacted almost everything that matters and it seems to provide the world with the opportunity to take online gambling further.

Since the advent of gambling, the industry has always found inventive ways to incorporate innovations as a means of making gambling and betting a more reachable activity. Today, online gambling relies so heavily on the might of cloud computing that it has become impossible to fathom how individuals gambled before without such an intricate system.

Though critical to the success of online betting, a lot of gamblers will openly admit that cloud computing is a mystifying and confusing concept. So what is it exactly?

Understanding cloud computing

Cloud computing has been a buzz word for more than a decade, but it has only just recently started seeing mass adoption in the gambling industry. Basically, cloud computing allows individuals to gain access to online services.

The cloud is all over. Pretty much all services that do not require you to be physically near the computer hardware that you are utilizing can be delivered via the cloud, including online gambling.

So how are casinos using cloud computing services to differentiate themselves?

Cloud computing gives casinos increased freedom and mobility

Not all countries permit online gambling, which often forces gamblers to seek alternative ways to gamble. Cloud computing, changes all that by allowing gamblers to enjoy their favorite pastime without having to worry about any legal consequences thanks to remote servers. Casinos are also utilizing Cloud computing to allow gamblers to play in any country of their liking as a result of developments such as VPN technologies.

Cloud computing plays a vital role in the delivery of casinos’ in-play betting system

In-play betting allows gamblers to bet on the outcome of a particular event as that event is in progress. For example, soccer fans can use in-play betting to predict who will score the next goal as the match itself continues. For this system to work there must be a continuous delivery of real-time information while simultaneously ensuring that large amounts of customer data continue to be received and processed

In-play betting would not exist were it not for cloud computing. The key to in-play betting’s success lies with the processing power that has been supplied by cloud computing. Online casinos today make use of the data they have at their disposal to inform their customers about offers and new additions that might interest them.

Cloud computing has allowed casinos such as Caesar’s to tailor their services to each customer’s needs. And as customers continue to demand more from their casino experiences, the integration of AI is becoming the next step forward. This will result in greater satisfaction for not just gamblers, but the casinos themselves.

By relying on the cloud, casinos have effectively taken all the pressure off their database and storage systems, which in turn improves the scale and flexibility of in-play betting systems. As casinos continue to improve their online betting systems, users will have the freedom to access information on multiple events.

Casinos will also be able to offer their online patrons fully integrated audio and visual reporting of live events. In the end, customers will be able to enjoy a vibrant multi-media experience that they control fully thanks to cloud computing. The new systems will also be able to support millions upon millions of gamblers across the globe simultaneously.

Casinos are using cloud computing for big data

Big data from casinos need elastic scaling as computing and storage needs in the gambling industry often change recurrently and autonomously from one another. Thankfully, cloud computing offers casinos the flexibility to accommodate the level of flexibility required, which ensures that services are running optimally under any circumstance.

Today, online casinos utilize data processing and analytic tools to supply targeted real-time betting suggestions to patrons, as well as analyze their actions and overall experiences. During certain times of the year, casinos often experience a spike in traffic on major sporting events such as during Superbowl Sundays.

Before cloud computing was a reality, casinos would have had to deploy physical servers to support such a spike in activity. These physical servers would most likely not be as needed during other days of the year, which often resulted in wasted expenditure. With cloud computing, however, online casinos enjoy instant access to the additional storage and computing resources they need to be able to accommodate surges in traffic while being able to scale back during less busy periods.

In short, cloud computing has eliminated the headaches that came with manual configuration and troubleshooting, which has gone a long way in not only enhancing the gambler’s online experience, but it has also saved casinos huge amounts of money by eradicating the need to physically develop infrastructure.

Casinos that rely on cloud computing experience reduced data loss

Cloud-based platforms that come with inbuilt redundancy helps to save casinos from data loss. Cloud services have become vital for casinos to keep data protected, backed up and effortlessly accessible. If any data losses or security threats should occur, the built-in redundancy (which refers to the built-in duplication systems, equipment, and other mechanisms) helps to overcome data losses so that business can resume as usual in a streamlined manner.

As such, casinos that have embraced cloud computing have a competitive edge over those that are still lagging. The agility and innovation promised by cloud computing have allowed these casinos to see a boost in their revenue. Casinos that take on a ‘no-cloud’ stance will start to be as rare as those that embrace as ‘no-online’ policy. Hence, there is no doubt that cloud computing will continue to change the gambling market in the future.

Final Thoughts

Technological innovations abound at every corner; the field of gambling will continue to evolve. The power of cloud computing is characterized by such game-changing proportions that will work to take the gambling experience to a whole new level. The evolution of cloud computing, even though it has already changed so much, is only just beginning.