Why Internet Companies are Investing So Much in After-Sales Service?

Internet companies are determined to provide their customers with the best of the best so that they can buy their loyalty and make them their customers for the long term. Companies know if they won’t provide the customers with the best services, the customer won’t take the time to switch to another company. They anticipate the customer needs and requirements and strive to deliver their services accurately every time. Moreover, they believe in continuous improvement in meeting their customer’s requirements with optimum cost and solid commitment.

Customer service plays a great role in the growth of your business and all the big corporates know how to deal with the sentiments of their customers. They make sure that they are available for their customers 24/7 and offer them the best customer service. A happy customer tells at least four other people about the product or service. That’s how you get more customers by earning the loyalty of your customers and that only happens when you give them what they are looking for and you are always there for them and help them out with all their concerns.

Customer care has many domains, but after-sales service is the most important part of the business now. It is a unit that seals the deal and cares about customers after a sale has been successfully completed. Here are a few reasons why companies, especially internet companies, are investing so much in after-sales service.

Increased Customer Satisfaction

Internet customers are always concerned about frequent internet issues and service outages. While the internet companies work hard to control outages, such issues keep on arising after a while. In such times, companies that provide the best after-sales service are the ones who stand winners. Customers pay a pretty good amount of money to get the services. What they expect from the company is consistency.

Some of the best companies offer promotional offers with better speed as compensation to customers. This pleases them to no end. The possibility of a free upgrade can swing the bat right in the favor of the internet company. Usually, these promotions last for 12-24 months depends on the package. There are different promotions in different areas. This shows that internet companies prioritize their customers above mere profits. After-sales service agents are trained for handling crises and benefiting distraught customers with rewards. In this regard, Time Warner Cable customer service shines for offering a spectacular before, during, and after-sales service to new and regular customers, resulting in increased satisfaction and repeat purchases.

Connectivity with Customers

Having a close relationship with customers is very important. You learn about their needs and introduce packages as per their requirements and deliver them. A close ongoing dialogue is very important. You need to make sure that apart from the services you are providing to the customer, the customer gets the best customer support, so if by any chance the customer face issues regarding the services, the customer support team handles that issue in a way that makes the customer satisfied.

After-sales service makes the bond between the customer and the company stronger. If a customer faces any kind of issue regarding the services or the equipment, as an after-sales agent, you should try to send the technician immediately. Take the negative feedback as an opportunity and try to improve that part. This is what big companies are doing. They know once they lose a customer, it will make the company image bad, which will eventually affect the business.

Improved Business-Customer Relationship

After-sales service helps in making the relation between the customers and the organization much better by serving them most efficiently. Successful internet companies anticipate the customer’s needs, give them what they are looking for, provide them the best packages and the best customer supports which makes the customer fall in love with the company. This way you buy the loyalty of the customer. Such companies actively seek a response from customers. Customers are not just concerned about the speed, they want reliability and their main concern is getting the same speed every time. By any chance, if they face any kind of issue, they want customer support to help them out as soon as possible so they can get back to what they are doing.

Long Term Profits & Growth

For every business, the major objective is profitability and growth in the markets they serve. What better way to achieve that than having an after-sales service? Especially for businesses that are offering services like the Internet, Cable TV, or Phone, after-sales services ensure that your customers stick to your company in the long term. Big companies have a vision and this vision is actualized in the shape of stellar after-sales customer service. It would be easy for you to keep the existing customers rather than doing marketing and spending millions of money to get new customers about whom you are not even sure whether they’ll stick with your company for the long term or not. For long-term profits and growth, invest in your existing customers by giving them the best customer service and never compromise on the quality of your after-sales service.

Positive Brand Image

As much as internet companies are interested in profits, they are always looking for ways to improve their brand image. In times when you cannot guarantee 100% uptime, you can improve your brand reputation by providing outstanding after-sales service. Make sure that the customer gets the best after-sales service. Each unhappy customer tells about nine others. Through word of mouth, you can do good or bad marketing. If the customer is satisfied, it will help you get more customers. After-sales service helps not only in retaining the customers but also helps to bring back lost leads. It helps in making the brand image positive.


While looking for an internet service provider, many customers make sure to check not just the features of the package, but the after-sales service as well. So, if in the future, if they face any kind of issue regarding a company’s services, they can get the best customer support and know that they are in the right hands.