Selling software as a service is different from selling products. In fact, you may find it challenging as you have to convince B2B leaders about the value of your offering. But the right marketing strategies can do the trick. Social media marketing plays a significant role in SaaS promotions. It is even … Read more
When Ben Francis founded his company, he was a 19-year-old college student working at Pizza Hut by night just to earn a few dollars. Today, just 10 years later, his fitness apparel company Gymshark is worth over $1.3 billion. He didn’t grow up surrounded by billionaires or marketing geniuses. He learned sewing from … Read more
Marketing is undoubtedly an integral function of any business. When the world was not technologically advanced, businesses focused on word of mouth marketing to stay ahead of their competitors. Over time, sectors have transformed, and today, industries’ functioning is vastly different from the previous years. Technology has paved its way into every … Read more