Want to boost your software’s free trial conversions? Managing trials often feels like a tightrope act. Attracting the right users, fending off misuse, and maintaining a healthy cash flow are just the tip of the iceberg. Nail this aspect, however, and you’ll lay the groundwork for sustained growth and a competitive edge. … Read more
Free trials and freemiums are both customer acquisition models and choosing between the two can be a difficult decision and depends on many factors. Although most startups prefer free trials, freemiums have their own place in the SaaS world. This post explains why startups and established SaaS companies should not ditch the … Read more
When it comes to making a choice between free trial or premium go-to-market strategy , decisions made are always unexpected. This is why it is advised to be cautious at all times “Free” methodologies have become a fundamental feature of SaaS businesses. But the million dollar question is which model is better — Freemium … Read more