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ARPA

5 Metrics That Every Subscription Business Should Measure

mrr growth

You can find countless blog posts and lists out there saying what metrics a subscription business should measure. There are tons of nice-to-have metrics, but I’d like to show you 5 metrics that are really indispensable for a SaaS or any kind of subscription business. It’s important to notice that this lists represents my personal point … Read more

Tags ARPA, CAC, churn, customer churn, LTV, MRR, SaaS metrics

The Rule of 40 for SaaS and Subscription Business

The Rule of 40 for SaaS and Subscription Business

The famous investor and also founder of Techstars, Brad Feld — recently wrote a post on this blog titled “The Rule of 40% for a Healthy SaaS Business”. A couple of days later, Tomasz Tunguz an also famous venture capitalist at Redpoint Ventures also wrote a post about it, titled “The Data Behind The Rule of 40%”. … Read more

Tags ARPA, CAC, churn, LTV, SaaS, subscriptions

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