Convenience. Everyone seeks the easiest and quickest way to do things. This way of thinking has given a boost to a product widely used today: Canned food. You’ll find a couple of stacked food cans in every household. It is quick, easy, and convenient.
Unfortunately, this hot commodity has seen a steady decline in its popularity during recent years. People have complained about the taste not being to their liking or the food not being visually appealing. Consumers have drifted towards other food options, such as frozen foods.
To propel this once-booming industry back to its original heights, a few tweaks are necessary. This is how you can reinvent the canned food industry in 3 steps.
The first aspect we need to deal with is the outside. How does the container look? Is it sturdy? Sealed correctly? These are important issues to tackle. Most companies put in lackluster effort in their packaging stage, which results in a bad product. A good container is strong, visually appealing, and sealed correctly. Let’s look at some ways on how to achieve that.
Strength and Sturdiness
Our goal here should be to create a container that pleases our customers. Usual complaints include the container getting dented easily or the metal sheet getting cut open. To fix these issues, we can opt for better materials. The processes involved in creating metal sheets can be improved as well. Tempering plays a major role in the sheet’s sturdiness. A perfectly tempered metal sheet is much more likely to maintain its shape than a poorly tempered metal sheet. It is also able to undergo much more stress. Such small tweaks can create a well-built container.
Most canned foods are cluttered with useless images and colors. For consumers to be attracted to our product, we need a visually appealing container. Images, such as our brand logo, need to be well placed. The color schemes used on the containers need to complement the images. Nowadays, people have become very conscious about their health. If your product provides any health benefits, those need to be mentioned clearly on the container. With this, we will have a strong, sleek container.
One of the most important elements of can packaging is its sealing. Badly sealed products can ruin the whole quality. What we need is a well-sealed container that is easy to work with. Therefore, to achieve this step, we are required to equip ourselves with the best machinery. Trusted and reliable can seaming machine manufacturers are essential. Their exemplary machines would make this automated process a breeze. Thus, with this step completed, our container has been perfected.
Next up, we need to perfect what goes inside our perfect containers. Major issues are the food not tasting good and the food being mushy and visually unappetizing. Such issues are fixable. Here are a few suggestions.
High-Quality Raw Products
The use of high-quality raw products is crucial. Using fresh, first-rate vegetables and fruits is the right way to go. We need to make sure our food quality is at such a level that blanching and other preserving techniques do not undermine the food’s taste. Similarly, we need to be careful of what preservatives we add. Find the perfect combination of accompanying liquids that go well together with the type of food canned.
We want our consumers to be enticed by our product. We want them to feel hungry when they open our food containers. A slushy blob of food is the last thing we want to deliver. To perfect our food presentation, we need to be careful with our preparation process. Food should not be over blanched or overheated. The final heat treatment process should not ruin the food’s structure either. Taking a few precautionary steps will enable us to present our best-looking food cans to the people.
Marketing and Analysis
This last step is the one that will help target the correct locations and people. There are countless ways to market our product, but we must make sure that we pick the most effective ones. It is a trial and error process, however, the outcome is worth it. Possible marketing techniques could be television ads, newspapers, pamphlets at grocery stores. Furthermore, having special prices on a select few stores might be a good idea to attract customers.
Analyzing is just as important as marketing. It allows us to know which marketing tactic is working and how well our product is doing. It lets us pinpoint what people like about our product and what they do not like. Surveys can be conducted to receive constructive feedback from our consumers and locate our target audience. It can also help us know which areas are beneficial for our sales. With all this information in our hands, we can tailor our product to be the perfect match for our consumers. This will enable us to reduce wasted effort and increase our profits.
We do not require any major overhauls in the industry. Refining our product based on customer feedback and improving it to the best extent that we can, should be our aim. All we need are a few tweaks to a couple of processes to lift the canned food industry back to its former glory.