With more and more businesses moving online with each passing year, the competition has never been fiercer, and businesses are finding it increasingly more difficult to attract customers. While it might be true that online businesses take longer to fail than physical businesses, that isn’t a prospect that any business owner wants to contemplate. As the number of e-commerce businesses increases, there are also online platforms that support these businesses in the whole process of their online operations. For instance, if you visit socital.com which is a platform specifically oriented on the success of e-commerce brands, you will be able find out which are the steps that can help you convert your anonymous and abandoning visitors into customers and increase your sales in a very effective way. This platform is becoming trusted by many e-commerce businesses of all sizes.
There are many different ways to attract new customers, such as incentivizing the first purchase for example. People love free things, so positively reinforcing the idea that buying from you is rewarding is just one way to get new customers. If you need more tips, or help, in order to get visitors to your store, here are a few ways in which you can do that.
Getting customers to your store is very important for SEO and for sales, but it doesn’t really matter all that much if the visitors don’t stay on your store. One simple way to ensure that visitors stay long enough on your site to make a sale is by using exit popups. Some of these include:
- Suggesting items on sale before a customer leaves the store
- Asking if they would like to chat to a consultant
- Showing them discounts they could receive if subscribing
Exit popups are a great way of keeping customers on the store, and it helps a great deal with conversion.
Another way to ensure that you get customers is by having a well-designed store like Herb Angels. Not only will this help you to get sales and retain customers attention, it will also help you to get more customers by way of word of mouth.
If your store is not well-designed, it will receive bad ratings, and previous visitors will undoubtedly warn their friends about how difficult it is to navigate your site. Make sure your site is easy to navigate, and easy to browse.
Competitions and sales
Something that many online stores do is run competitions and sales, which has proven to be quite effective in the past. One of the reasons is because people love receiving free stuff, but you should be careful not to run them too often, at the risk of being perceived as a budget brand.
Running competitions and having sales works even better when using social media, as this will allow you to get the message to even more people. One efficient way of running a competition is hosting a hashtag challenge; this is basically when you create a challenge for your customers to do, request they film themselves doing the challenge, use your hashtag when posting it, and then rewarding the winner.
Not only will this increase your sales and traffic to your site, it will also allow you to receive free content for your social media account.
Similar to using social media, blog content is another great way of attracting new customers. This works especially well when either using evergreen content, as this will ensure consistent traffic over a long period of time. It is also a good idea to create blogs centered around your products or services that instruct people on how to use them.
More than that, you could partner up with other websites and allow them to backlink your site in their blogs, and vice versa. This will allow you to increase your audience and reach, as well as attract active consumers, rather than just casual visitors.
Something that every business should be aware of is the negative impact that bad customer service or reviews has. A statistic to live by is that for every 1 negative bad comment or review, it takes 12 to make up for it, and that is because people are far more likely to remember negative experiences than positive ones.
This means that providing good customer service is twice as effective, and growing research is showing that when a customer makes a purchase, or subscribes to a site, its determined by how they feel they are being treated. An easy way to ensure you give good customer service is by replying to queries or questions as soon as possible, because it is very easy for customers or visitors to simple leave the site and find another.