How do you know if your website is successful? Like all other things in life, websites need to have benchmarks to understand what is working and where there is room for improvement.
When it comes to website metrics, SEO performance is often one of the strongest indicators. And we’re not just talking about keywords. Yes, while SEO keywords are an important component of website content performance, it does not really paint a full picture.
But the good news is that there is a range of metrics that can be used to understand how your website is currently performing and highlight areas you can look to improve. Plus, the majority of these metrics don’t require you to be some coding guru. With the help of some great companies and software, you can be well on your way to optimizing your website and improving on all the performance metrics!
We’ve put together five tips on how you can improve your website quality metrics.
1. Make Sure Your Website is ADA Compliant
Ensuring that your website is following ada compliance is one of the most important ways to making sure your website is accessible to all, including those with disabilities. Being compliant with the ADA guidelines means that your content is optimized for all and, as a result, drives up your own SEO performance. Not only is it good for your brand and your website’s reputation and significantly driving more traffic from potential customers. Plus, when you use quality software for this it will do all the ADA compliance audits all on its own, meaning you really don’t have to do anything.
2. Understand your Organic Search Traffic
Another important metric you need to master to improve your website is to understand how to read your website traffic results. There will obviously be the overall website sessions, but it will then be broken down into different segments. This will range from organic searches to paid search, social, email and referrals. Understanding what avenues are currently working and what areas need improvement will highlight where your website and digital marketing strategies can improve. You will then have a great baseline to compare to down the line to really measure if the changes you have made are really working.
3. Make Your Website SEO Compatible
The best websites are SEO compatible. This means that everything from structure, copy, imagery, tags, meta titles and keywords are considered and implemented strategically. It is a range of small things that can have huge impacts on your website’s SEO performance. The great thing about SEO is that you can always evolve and improve upon it. There are also free platforms that can rate your current SEO compatibility metrics so you know what parts to focus more on. Another great way to enhance your SEO compatibility is by creating a blog page that posts SEO-optimized content.
4. Ensure Your Website Loads Quickly
One of the biggest things that impact website performances is the speed of pages loading. People in today’s world are extremely impatient, so if a page is taking too long to show, they will simply move on to the next thing. But this will have impacts on your average page view time and can abruptly end a customer journey on your website sooner than would have otherwise occurred. To make sure your website does not have delays with loading, ensure that the quality of your imagery and videos are compatible with your website.
5. Optimize your Website for Various Screens
People don’t just use their large laptop monitors anymore. They also visit websites on their tablets or smartphones. The various screens mean that one website layout will not work on all types of devices. So, you will want to optimize your website to adjust to various screen sizes. This will allow the layout and formatting to automatically adjust so that the user has a great experience and can still easily navigate their way through your website without trouble.
6. Choose the Right Website Host
Not all website hosts are created equal. The best website hosts are ones that have templates designed for website optimization and widgets already built-in that show you how your website is performing in a range of metrics. This is a very important component to managing the long-term success of your website, so don’t neglect signing up for a premium website host that is built to support you every step of the way.
Improving your website’s metrics is simple with these six easy steps. You’ll be shocked at how much the metrics start to skyrocket after making a few tiny adjustments.