If you are an entrepreneur, independent professional, or have a company, taking the first steps on the Internet and promoting your business is easier than you imagine. The important thing is to have an action plan.
Here are a few things you can’t stop doing if you want to make your business shine.
Before you start
Before you start, think about the audience you want to reach. Do you have a local business? Who are your customers? How do you want to communicate your company information? Communication must be coherent and logical, starting with the business cards, the tone with which we address customers, the appearance of the premises, and, of course, the design and content of our website.
Establish your presence on the Internet
Create your website. When designing your page, present the information in an attractive, clear, and orderly way. For example, use images, videos, maps, and product descriptions and highlight offers to make the customer experience on your website a positive one. This will increase the chances of converting visitors into customers.
For example, shoe company ETQ uses plain backgrounds and beautifully shot, detailed photographs to highlight their products.
Impressive yet straightforward text animations help highlight each product, allowing the site to look attractive to visitors and prompting them to click on products.
Locate yourself on the map
Nobody likes to get lost. And less to your customers when they are looking for you. So add your business to map apps so that customers can access your company information as addresses, hours of operation, photos, and promotions.
Attract more customers
Did you know that 8 out of 10 Internet users regularly consult the Web to analyze their purchasing options?
Take advantage of online advertising to reach those who are searching related to your business. You can create a campaign and appear in search
results, only paying when users click on an ad and visit your page.
When designing your campaign, think about whether your customers may be searching for you on mobile.
For example, if you have a restaurant in a commercial area, many neighbors and people in the neighborhood will likely search for the type of product you offer from their phone while moving from one place to another. So this is why you should activate the option for your ads to be displayed on cell phones!
Take advantage of social networks
They are efficient tools to reach a segmented and very active audience. Take advantage of the fact that the dialogue on the Internet is currently in social networks and open profiles of your company in media such as Google+, Facebook, or Twitter.
Today, the presence of social media influences every type of sphere and context, from work to the sphere of leisure, free time, and our passions. Moreover, the influence of new media also touches realities such as interactive online gaming.
For example, in recent years, Pragmatic Play -one of the fastest growing providers of online casino games– has been regarded as the best digital company of the year, thanks to its reputation in the digital world, including social media.
Today, Pragmatic Play releases an average of two new casino games per month. How could they have been so successful without the help of online communication?
Bet on video
They say that a picture is worth a thousand words, and nowadays, having your communication channel through online video platforms such as YouTube is easy to do and requires a tiny budget.
Measuring results is the best way to evaluate your Internet strategy and understand if you are on the right track or need to make adjustments. Use measurement tools to know how users access your Web and how they act on it. Some tools allow you to monitor these behaviors and then modify your site to improve results by increasing the volume of visits, leads, and revenue.
These are some of the keys to making your first Internet experience successful. Because the most important thing is to stay focused and follow your goal step by step without losing your way, and don’t forget that this is just the beginning! Every day that passes, thousands of new users get on the Web, and each one of them is an opportunity to transform into a customer.
Why miss the opportunity to make your online business shine? All you have to do is follow these valuable tips, and you’ll notice some improvement in no time!