Looking to grow your Instagram reach? Here are some awesome tips to do so.
Creating your Instagram profile and optimizing your bio
The first step is to create a profile for your brand and ensure it has been optimized for your business and target audience. It is important for the profile to reflect your brand story.
Keeping a friendly approach, you shouldn’t be too formal
It is important to show your target audience that you are an interesting and informative brand and you can do that through your Instagram bio. You need to show users that they are going to add and enhance content on their feeds by following your brand.
The Instagram bio is the only place where you can put a clickable link on the platform, so make sure you have included a link to your site.
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Getting found through tagging the location
Make it easy for people to reach your brand both offline and online. The location tag is important because it is going to help your followers find the exact address of your business. When people know where to find you, it brings authenticity.
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Creating an Instagram feed reflecting the aesthetics of your brand
Creating an aesthetically pleasing profile is hard, but you have to do it. Instagram is a visual-first medium that contributes a lot to online shopping through product images. This is good for attracting potential customers and clients. You need to have your tone and personality in your feeds. Play with the style and add brand value. You need to be human and truthful.
Getting creative with captions
Content is going to play an important part in growing your following. You are going to attract customers using creative captions, but it is challenging to nail it each time. a short and interesting caption is going to work well.
Focusing on the target audience
You should find the thing that appeals to the target market about your product or brand and then try to reflect it on your Instagram feed. Focus on the quality of the posts and messages on your Instagram profile because you want to impress your audience.
Researching your competitors’ strategies
It is a good idea to keep track of what your competition is doing. Look at the strategies they are employing and what they are promoting on Instagram. Are they coming up with fresh content for their feeds or are they using user-generated content? What type of content are they posting there? How often are they posting on their account? What hashtags are they using on their posts?
Finding more about your competitors is going to help you because you can find ways of improving your marketing strategy.
Using strategic hashtags
Hashtags are very important for your strategy. They are needed for tracking content users are interested in. You have to choose hashtags that are relevant to your brand. Research as much as possible about hashtags and then use them strategically so more users can find your content.
- Below is how you need to use hashtags
- Including two to eight hashtags on your post
- Creating brand-specific hashtags
- Incorporating hashtags that are relevant to your target audience
- Choosing the most commonly used hashtags
- Implementing the brand in your local area, choosing location-based hashtags
- Find out which one works best between using hashtags in the first comment or caption
Creating more carousel posts
Carousel leads to higher impression rates on Instagram, according to an Instagram engagement evolution study. It provides you with a good way of showcasing your product, a new brand feature, a post with your team, etc. You can add up to ten videos or photos, you need to make sure all of them are emphasizing your brand’s message.
Creating awesome Instagram Stories
Over half a billion people are using Stories on Instagram every day. If you add narrative with brand identity, the audience is going to emotionally connect with you and it adds meaning to the content.
Stories are effective because they create a connection between you and your audience. Try out GIFs, tag people, add music to your stories, and so on. One of the new Stories features that you can use is the poll feature. It is going to bend the bridge between the brand and the audience. You can learn more about your audience’s needs and interests which will help you improve on your products and services. Your audience is going to feel connected to the business.
Being aware of the most engaging posts on Instagram
Make sure you go through the metrics and data to see the type of content that does well. Analytics helps you know the posts that perform the best; which means you can know the type of content your followers like. Social Plus sells Instagram likes which can be a great way to boost a new account. Interaction is one of the most important things, make sure you use this to your advantage.