Our world is rapidly evolving. If we used to transform our planet every 300-400 years, nowadays it is achieved in 3-4 years. The impact of digital transformation is everywhere around us. From mobile phones, to blockchain technology, what we see today is already part of the past. Many things will change and for good.
In this article, we will talk about business and blockchain and how these two terms are shaping our globe in 2022.
Finance digitalization says “Bring it on” to traditional banking
Digitalization in business first started with finance and medicine. In the not-too-distant past, the financial industry was inaccessible to most people. The information and technology that drove it were complex and its products few — but today, that’s no longer true. The finance industry is undergoing a transformation thanks to “fintech,” or financial technology. Fintech is forcing the finance industry to innovate faster than ever before, creating new opportunities for startups and entrepreneurs alike. No matter what industries are touched by this growing movement — from banking to peer lending to business credit — fintech companies are revolutionizing how we interact with money.
Cloud technology gets rid of hard disc space concerns
It’s no secret that digital technologies have transformed the world over the last decade. Businesses are growing and competing in new ways, fueled by better technology and tools — it’s a fantastic time to be an entrepreneur; change is possible just about every day. These changes occur with the help of cloud services, which store data on servers accessible from anywhere. Not only do these tools open up more business opportunities, but they also improve team collaboration and performance greatly with their fluidity and flexibility. Cloud computing enables companies to scale indefinitely, without thinking about space limitations. That’s crucial for their business growth. Thanks to this piece of technology, we can do business remotely without wasting much time on paper documents or saving files on local sources.
Cryptocurrency emerged and elevated
Cryptocurrency is another big thing that happened recently. Bitcoin price has been the main topic for a long time, but the truth is many things blockchain managed to achieve that were necessary. Blockchain networks could encrypt transactions and make them more secure. They were also able to make things transparent and allow people from every single point of the world trade between each other. Even people in remote countries without access could finally buy products or pay bills online, thanks to blockchain and cryptocurrencies. Of course, there is a lot of money involved and many became millionaires and billionaires from trading or being part of the blockchain, but after years of lacking regulation, governments across the world finally started taxing crypto.
Customer behavior profiling is on another level
With the rise of digital advertising, companies have more access to specific customer data than ever before. This has led to the segmentation of audience clusters and helps advertisers distribute more tailored advertisements that resonate with the target audience. With targeted ads and messaging, customers are able to see relevant content at the right time — increasing brand awareness, sales and conversions across their online presence. Thanks to Big Data and Machine Learning (AI), we can finally enjoy much better user experiences.
Optimized business costs are very easy to spot
Even though companies are always searching for ways to optimize processes and increase growth, human error is still a leading factor in all of the malfunctions that occur during these processes. With the advent of Industry 4.0, many organizations will be able to streamline their processes while reducing staffing costs by utilizing smart technology, like robotic process automation (RPA). On top of that, small business owners finally have a chance to succeed, as they no longer need big teams to thrive.
Creativity becomes the single most important factor
Businesses should always get creative and try out new ideas. It doesn’t matter how old their business is or how big they are, all brands need to keep their existing customers happy, impress newcomers and build up a strong reputation in their industry — which can only happen with creativity. Business automation does just that — it removes the heavy lifting and focuses on what matters the most — coming up with ideas that will elevate your business success.
Today, digitalization is taking over business, whether brands want to admit it or not. With recent technological developments and innovations, digitalization has expanded the scope of companies — enabling distant business relationships through artificial intelligence and cloud computing. In fact, today’s consumers have come to expect a seamless user experience across all platforms, devices, and applications — be it during work hours or after-hours.