IoT: The Good, The Bad, The Ugly

IoT: The Good, The Bad, The Ugly

Until recently, our personal computers, smartphones, and a few other minor gadgets were the only devices that connected to the Internet. However, the proliferation of IoT has enabled numerous products and devices to establish connectivity with the Internet. The popularity and impressive capabilities of personal voice assistants like the Amazon Echo exemplify … Read more

Fax Machines in a Digital World: Are They Still Relevant, and Why?

Women using a fax machine

The fax machine continues to maintain its relevance despite being deemed outdated by some. It achieved tremendous success in the 1980s and has stubbornly resisted disappearing from offices. Surprisingly, an astonishing number of approximately seventeen billion faxes are sent worldwide each year. Operating a fax machine is incredibly straightforward: you acquire a … Read more

Optimizing Maintenance Processes: Exploring the Advantages of SaaS CMMS

What is a CMMS

Maintenance is a key element in smooth functioning of a variety of industries and encompasses a wide range of activities, ranging from preventive measures to repairs, inspections and replacements. Maintenance improves performance, minimizes downtime and helps reduce costs while ensuring efficiency, reliability and longevity of the infrastructure, assets and equipment. Effective maintenance … Read more

Transforming MLM Businesses: Exploring SaaS Software for Network Marketing

Transforming MLM Businesses: Exploring SaaS Software for Network Marketing

Although network marketing has seen many technological advancements, nothing has disrupted it as much as Software as a Service (SaaS). SaaS is revolutionizing the way MLM businesses operate, streamlining things like communication, lead generation, distributor training, and more. No wonder many MLM businesses are keen to explore the potential of SaaS. In … Read more

Unlocking Customer Success: Top SaaS Customer Engagement Metrics to Monitor

Unlocking Customer Success: Top SaaS Customer Engagement Metrics to Monitor

SaaS companies that really care about their customers are always looking for ways to boost customer engagement. However, measuring customer engagement objectively can be tricky and you cannot leave everything on subjective analysis. The good news is that there are plenty of metrics you can track to gauge customer engagement and that’s … Read more

Decoding the Rule of 40: Unleashing the Potential of Your SaaS Company

Decoding the Rule of 40: Unleashing the Potential of Your SaaS Company

Software companies can manage margins higher than other industries such as those dealing in physical goods (up to 90 percent). The Rule of 40 was popularized by venture capitalist Brad Feld and ties the trade-off between profit margins and growth in order to prevent people from over-focusing on just one indicator. The … Read more

Benefits and Challenges of Implementing a SaaS ERP System

A person tracking growth on a phone

Modern Enterprise Resource Planning systems (ERPs) are designed to serve as a single source of truth for the entire organization, offering numerous benefits including standardized data, better visibility and collaboration, organized workflows, real-time reporting and increased operational efficiency. Not so long ago, ERPs were considered a software reserved for enterprises and large … Read more

B2B and B2C SaaS Marketing Techniques

B2B and B2C SaaS Marketing Techniques

SaaS stands for ‘software as a service’; it allows its users to use, connect to, and benefit from apps and services through the internet. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be … Read more