When it comes to buying a franchise, many owners choose to go with what they know. They may have been customers of the brand for years and trust that it is a reputable product or service, but as an owner, they need to be able to not only generate sales from new customers but also learn how to upsell their existing customers base on additional products or services.
With that said, you would think that franchisors would offer enough support in terms of education about sales and marketing, especially since most franchises charge a pretty penny for the chance at owning and operating your own business under their banner. However, this isn’t always the case — though a huge percentage of franchise brands claim that they provide training opportunities for franchisees, very few of them offer a formalized sales and marketing training program to franchisees.
So, the responsibility falls on you as a franchise owner to either educate yourself or hire an outside consultant (or both) when it comes to selling your product or service. The good news is that SaaS (software-as-a-service) automation tools are readily available. And if using them correctly helps you generate more leads, retain customers at higher rates, and ultimately increase your bottom line (which in turn makes you more valuable to the franchisor) — well, then what’s stopping you? Here are five ways SaaS can help franchise owners upsell their customer base:
I. Social Media Management
Major brands are already leveraging social media to increase brand awareness, drive traffic to their websites, and turn those website visitors into customers — and franchise owners can do the same. But instead of hiring a full-time employee or intern to handle your social accounts on top of doing everything else they need to do to run a business, why not try an automated tool like HootSuite? With the right HootSuite add-on, you’ll be able to automate engagement with potential clients by sending them tips and tricks that pique their interest on Twitter or Facebook.
II. Email Marketing
In addition to setting up automated social media posts, you can also automate your email marketing. This way, you will have enough time for personal commitments including engaging with assignment help services, if you’ve always wanted their help with your assignments. With the right SaaS solution, you’ll be able to create an email drip campaign that not only helps you nurture leads but sends out the exact message and content they crave not at any time but at the exact times they need the content.
That way, you can focus on other areas of your business while still making sure customers stay engaged with your brand. And, we mentioned working with assignment help services. They aren’t made the same so, if it’s your first time considering their help, do spare sometime to read paper writing service review of any service you’d wish to work with so you know whether you can rely on them or not.
III. Point-of-Sale (POS) Software
If a customer happens to make a purchase from one of your retail locations, what’s the best way for them to pay? Cash or credit card? If it’s cash, are you giving back change in coins or ones and fives? Do they feel like an ATM is nearby? And what about when you’re trying to up-sell them on more expensive products or services at your POS station? Wouldn’t it be nice if the POS system could check inventory levels or remind them of any remaining warranties or guarantees?
That’s where SaaS comes in. With a good POS software, you’ll have all of these features available to you, along with reports that let you know exactly what’s selling and how much cash is flowing through your business. Basically, this software will help you run your stores not just efficiently but also smarter.
IV. Customer Relationship Management (CRM) Software
As a franchise owner, there are two main types of clients you need to keep tabs on new customers and returning customers. But when you’re busy running your business, it’s hard to make sure every customer is added to your CRM and stays there throughout their entire relationship with your brand. With a good CRM tool, you can have access to all of your leads’ information at any given time.
V. Marketing Automation
Marketing is all about inbound customer acquisition, but you need a solid marketing strategy to turn inbound leads into paying customers. Thanks to SaaS, you’ll be able to set up marketing automation campaigns that not only get your brand in front of potential clients but also nurture those leads throughout the sales cycle.
That way, when they’re ready to make a purchase or request further information — through an email drip campaign — you won’t miss out on an opportunity. If studies are anything to go by, marketing automation will drive your sales by 14.5 percent while reducing your marketing overhead by around 12.5 percent.
These are just five ways SaaS can help franchise owners sell their products and serve their existing client base better. Research has shown that these types of tools can lead to more leads and higher conversion rates — which means happier franchisees and franchisors (and happier customers, too).
Running a SaaS business can be challenging, especially when you’re trying to keep up with the latest technology and trends. While there are a lot of options on the market today, it’s important to choose the right SaaS tools for your business — as well as determine which features best align with your needs. As is the case with only working with the best paper writing service, ensure that the product you’re considering can automate your most time-consuming or repetitive tasks while also giving you access to helpful reports and features that will help you grow. Then, just sit back and watch your business blossom.
Sherri Carrier is a professional writer and a member of several writing clubs in New York. She has been writing her own poems since she was a child. The young author gets inspiration from her favorite writers and people whom she loves.