To many people, writing a professional sales bio is another jigsaw puzzle.
You’ve to impress your readers with a few dazzling sentences that will show you are credible, likable, and an accomplished expert. In other words, you’ve to make them believe you are the answer to their prayers.
But how do you do that?
If you already have an author bio in place, all you need are some few tips to help you make it sharp and snappy. We’ve compiled a list of the dos and don’ts for a writing a professional sales bio that will guide you in writing a bio that sells.
The Do’s
1. Write in 3rd Person Narrative
When writing a professional sales bio, the general rule of thumb is to write in 3-rd person narrative.
Unless it’s explicitly requested by your company, get those “I”s out of your bio. An exception to this rule is when writing a social media bio. Here, you want to make it social, so you can talk more about yourself in a more personal tone.
2. Stick with the Highlights, and Keep in Succinct
Simplicity is key when writing a professional sales bio.
Avoid jargon and other gimmicky stuff. Your final piece should be a distillation of the strong points that make you an expert in your field. For example, if you’re in real estate business, your real estate agent bio should include any realtor accolades, certifications, and achievements.
3. Blend the Personal with the Professional
A good bio should not just establish your experiences and qualifications.
It should depict you as a complete human with a pulse and personality. When you blend the personal with the professional, it gives the reader the impression that the bio was written by a human being, but not crawled by an AI application.
4. Include Your Contacts
The essence of a sales bio is to not only make the leader know more about you but to also help increase your conversion rates. As such, be sure to include your contacts, social profiles, or even a link to your website.
5. Proofread
Nothing puts the readers off more than errors in a sales bio. It shows you’re not attentive to detail—a quality every professional marketer should have.
The Don’ts
1. Don’t Get Hung Up on Dates
Were the dates of your second executive position from 2009 – 2014, or 2010 – 2014?
The answer is simple. Nobody cares. Dates don’t matter in a sales bio. Unless you want to mention a global event in your bio, that earned you some credentials as an expert in your field, you should never mention dates on your bio.
2. Don’t be Over promotional
The essence of a bio is to give readers an idea of who you are and what you do.
Anything of promotional nature such as your daily earnings or why the reader should choose company X will defeat the purpose of a sales/author bio.
3. Don’t be Overly Formal (a.k.a. boring)
Try to maintain an air of professionalism while keeping it fun and personal.
Take the sales bio of Maura Neill, a renowned real estate speaker, for example. In her last lines, she mentions some topics you should touch on, such as dark beer, shoes, and bacon, if you want an easy way to start a conversion with her.
We hope this guide will help you create a professional sales copy. Feel free to comment and share.
