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Grow and retain your recurring revenue

Stay on top of your metrics. Target the right segments to close healthy deals and retain your best customers.

Who are your most valuable customers?

Understand your best customers profile so you can focus your retention and acquisition efforts efficiently.

Which segments yield the best results?

Identify which customer segments holds the highest LTV and lowest CAC. Know if they're churning before the payback period.

How are your unit economics working?

Manage your business unit economics to build a healthy company and make sure you're not selling dollar bills for ninety cents.

What are your MRR movements?

Track your customers subscriptions, upgrades, downgrades and cancellations. Manage your MRR and make your business predictable.

Which plans brings more revenue in?

Analyze your sales and revenue per plan. Understand how offers are compounding your recurring revenue.

What is your growth rate?

Visualize your business growth by any metric. Measure real growth instead of cumulative numbers that doesn't help you at all.

All the metrics you need, none you don't

Click to see detailed information, learn why these metrics are important and why should you care about them.

Unlimited integrations with a single API

Integrate Saasmetrics with any data source using a single, clean, well documented API.
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curl -H "Content-Type: application/json" -X POST -d '{ "metric": "newCustomers", "date": "03-01-2015", "value": "1", "key": "ffc3da9e6c0e88a2030d40827d2f4f5c" }' http://api.saasmetrics.co/v1/metrics/increment/
Explore the full API docs and learn more. Go to documentation

"Saasmetrics allowed us to see the big picture of our business, easily and quickly. We don't waste our time with spreadsheets anymore."

Mateus Lana
Founder at SmarttBot
SaaS with thousands of subscribers

Free and top quality content about subscription

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ARR vs ACV vs TCV

December 1, 2015 Leo Faria Economics

What comes to your mind when you read the letters ARR? Well, if you’re in the financial market you may refer to the NYSE:ARR stock, if you’re a tech guy you may think of Application Request Routing; but for us SaaS professionals, ARR means two things only: Annual Run Rate and Annual Recurring Revenue.

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EBITDA vs Gross Margin vs Net Profit

October 31, 2015 Leo Faria Economics

We recently discussed how revenue should be recognized in a SaaS company, comparing it to bookings and billings, and it’s pretty straight forward. Profit is harder to define. There are multiple ways to keep track of it, with metrics such as: Operating Income, Net Income, Free Cash Flow, Cash Flow or something else.

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Introducing the all new Saasmetrics API

October 5, 2015 Leo Faria Product

We’re happy to announce that the new Saasmetrics API is now live. The API allows you to build your own integrations and connect Saasmetrics to any system or application you want. By using our API you can automatically input data to Saasmetrics so you don’t need to spend your time typing data manually, avoid typos and human errors, and have constantly updated numbers and metrics.

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Bookings vs Revenues vs Billings

September 26, 2015 Leo Faria Economics

Measuring your business results can get really confusing. These three metrics we’re about to discuss are extremely related to each other but mean totally different things. For the sake of explaining, let’s consider this sample data set of customer subscriptions.

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Effective tactics to reduce SaaS churn

August 14, 2015 Leo Faria Customer Success, Sales

If you’re just getting started to acquire your very first customers, churn may not be a big deal, but as soon as you get over a hundred customers churn becomes crucial. And by crucial, I mean it can be the different between the success and failure of your business.

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The right SaaS metrics for each stage of your company

July 23, 2015 Leo Faria Metrics

You probably know tons of different SaaS and subscription metrics, and you probably heard you should be measuring a few of them no matter what. Actually even we have told you that on the “5 metrics that every subscription business should be measuring” article.

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